Ad Campaigns
Syska celebrates Women’s Day with the ‘Styles You as You’ campaign
Mumbai: Syska, a brand in the personal care appliances category, has celebrated Women’s Day with a content-led campaign by By Design, focusing on the women’s range of products. The campaign is aimed at promoting awareness and consideration for Syska’s women’s personal care appliances range by using a combination of stylized illustrations and content that work both for the product and a woman’s persona.
The campaign, which will run on Facebook, Instagram, and Twitter, features grid views on Instagram with a series of posts that carry playful messages. The posts are intended to engage and entertain the target audience, using a slightly fun and funky approach that lends a very modern vibe to the Women’s Day communication.
In addition to the Instagram grid views, Syska will also run web banners on leading websites on 8 March to promote the campaign and its women’s range of personal care appliances. As part of the Women’s Day campaign, Syska is also running a contest on Instagram, where users can win a specially curated Syska hamper by decoding the names of world-class sporting champions who have made India proud.
Syska executive director Gurumukh Uttamchandani said, “I am pleased to announce that Syska has once again raised the bar for innovation and efficiency in the consumer electronics industry. As a company, we remain focused on staying at the forefront of technology and design, and we look forward to continuing to exceed the expectations of our customers in the years to come. We wanted to celebrate the spirit of women and By Design came up with a unique campaign which is focused around our tag line Styles you as you where we celebrate individuality of every woman.”
By Design founder & CCO Rahul Gupta said, “At By Design, our mission is to enable brands in their journey towards market leadership. We are glad to work with Syska for their personal care appliances category amongst others and what better occasion than women’s day to create awareness about the brand, setting the tone for what’s to come.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
