Brands
Synthesio rebrands to Ipsos Synthesio
Mumbai: Synthesio, a social listening pioneer and AI-enabled consumer intelligence leader, has announced its new brand name, Ipsos Synthesio. The change reflects the completion of the company’s merger with Ipsos, now offering a combination of its award-winning consumer intelligence platform and expert consulting services in over 15 countries, with a team of 200 people. The rebranding comes as the company expands its capabilities to help brands turn consumer-generated data into actionable insights by combining human and machine intelligence – as recognized by Forrester Research.
“Ipsos Synthesio is so much more than a new name; it reflects the power of the hybrid offering we have been building since 2018 – to provide companies, brands, and agencies with the most complete, accurate, and predictive picture of their markets and buyers,” said Ipsos Synthesio CEO Andrei Postoaca.
“Our solution combines social, search, and survey data from more than 800 million data sources in 80+ languages across 195+ markets, activated by industry and local expert consultants to provide best-in-class market research. By bringing together our AI-powered platform, data science capabilities, and global research teams, we’re uniquely positioned to help brands make better, faster business decisions.”
Ipsos Synthesio’s AI-enabled consumer intelligence platform goes beyond social listening to deliver actionable insights from online and offline data sources, leveraging Ipsos’ decades of research expertise and award-winning analytical frameworks. The platform is powered by the most advanced AI algorithms, ensuring clients receive the most accurate, actionable insights.
Ipsos Synthesio’s global network of consultants bring industry expertise, local context, and market research rigor to enable brands to make business decisions with speed, agility, and confidence. The company offers a suite of strategic insight and consultancy services to address key business questions, from market exploration, brand intelligence, trend detection and prediction to front-end innovation insights.
“From the previous Social Intelligence Analytics (which used Synthesio) to Ipsos Synthesio, this has greater recall and pull, also as it is the best in class listening tool, that is most advanced, leveraging strengths of both Ipsos and Synthesio. We are now ready to work with clients on a very strong AI-driven platform with the rigour of market research,” said Ipsos India CEO Amit Adarkar.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
