MAM
Synology unveils advanced media solutions at Broadcast India 2023
Mumbai: Synology, a global leader in delivering comprehensive IT solutions that span edge, core, and cloud environments, is showcasing its range of complete data management solutions for the media and entertainment industry in India at Broadcast India 2023 between 8-10 October 2023, at the Jasmine Hall, Jio World Convention Centre, Mumbai.
Targeted at filmmakers, photographers, musicians, or those involved in visual effects or broadcasting, Synology storage solutions, building on a harmonious fusion of human creativity and technological innovation, envisions a world for content creators where their creativity knows no bounds.
Synology sales manager for India Russell Chen said, “As the media and entertainment industries continue to thrive and evolve, their ever-increasing demands for large-volume data management, secure storage, and comprehensive solutions that enable seamless sharing with external partners are becoming more pronounced. ” He adds, “Over the last three years in India, Synology’s revenue share from the media and entertainment sector has increased from 10% to an impressive 20%-30% of our regional revenue. This substantial growth underscores our success in catering to the evolving needs of the media and entertainment industry”.
Synology, a trusted choice for esteemed media companies such as BBC Media Action in the UK and RUN Studio in the US, delivers precise, tailored, global-scale solutions to bolster the creative workflows within the media and entertainment industry. Moreover, the company cultivates strong partnerships with its media and entertainment clients, including those in India.
In India, Synology collaborates with acclaimed photography professionals and the prestigious Pixel Village Academy in Pune. This academy harnesses Synology storage solutions for content creation, collaboration, and future-proofing data protection. Furthermore, it imparts essential knowledge to its photography students regarding the significance of data ownership and the necessity of asset backups. Conversely, an esteemed Bangalore-based animation studio that played a pivotal role in the beloved LEGO movie production uses Synology as its primary storage solution provider. Synology ensures the on-demand provision of reliable and scalable data to fuel the studio’s creative animation endeavours.
To serve these illustrious customers effectively, Synology offers tailor-made storage management solutions, addressing their unique requirements and empowering them to transcend data limitations, ultimately unleashing their boundless creativity.
Comprehensive media file storage ownership
In the flourishing media industry, there is an increasingly urgent demand for efficient large-volume data storage management. In response to this need, Synology presents petabyte-scale solutions that redefine storage. The solutions offer high density, exceptional scalability, and unmatched high availability, all accessible through an intuitive and license-free portal-DiskStation Manager. Comprehensive data integrity and protection capabilities, seamlessly integrated, ensure peace of mind for customers.
Revolutionise editing efficiency and facilitate seamless collaboration
Online editing plays a pivotal role in the fast-evolving media and entertainment business. Synology introduces a new era of editing efficiency with high-speed online editing and all-flash storage solutions. Supporting network capacities of 10GbE, 25GbE, and more, Synology empowers professionals in this dynamic industry with seamless, lightning-fast capabilities, propelling their workflows to new heights of productivity.
Unlock Media File Sharing at Unprecedented Speeds
In an era where global collaboration is vital, companies, especially those in post-production and design studios, require seamless connectivity. Synology unveils the Presto File Server, offering an unparalleled leap in file transfer speeds. Leveraging Synology’s exclusive SITA technology, users can effortlessly share media files across borders, experiencing a remarkable 68-fold speed increase compared to traditional FTP and HTTP methods. This innovative solution revolutionizes cross-border collaboration, making it faster and more efficient.
Robust Backup and Archiving: Guarding Against Threats
Ransomware threats are of utmost concern, particularly within the data-centric media and entertainment industry, where data is a paramount asset. Synology’s security solutions, including Secure SignIn and Security Advisor, play a vital role in enabling customers to protect their invaluable data. Synology consolidated backup and instant recovery solutions running on Synology NAS safeguard digital assets through comprehensive file and block-level backups, near-instant data protection with snapshots, and optimized storage efficiency with Synology’s advanced deduplication technology.
“We invite the media, broadcast, and entertainment businesses, channel partners, organizations, and industry associations to visit Synology at Broadcast India 2023 and witness the future we offer for content creators in India,” said Russell Chen, Synology India sales manager.
MAM
Lessons from global media markets on building enduring content franchises
Rose Audio Visuals COO and CFO Mitesh Patel.
MUMBAI: The global media landscape has undergone a fundamental shift. Success today is no longer defined by a single hit show. It is defined by the ability to build intellectual property (IP) that travels, evolves, and compounds over time.
At Rose Audio Visuals, this shift is central to how we think about content pitching and creation. We are no longer in the business of just making shows. We are in the business of building IP ecosystems.
From Hits to Franchises
Globally, the most successful content is designed to extend beyond its first outing. It travels across: Seasons, Platforms (TV → OTT → Digital), Formats (series → spin-offs) Shows like Stranger Things and Money Heist are not just successful series they are multi-layered franchises with global recall, fan engagement, and long-term monetisation. The key learning is simple: If content cannot scale beyond one season or one platform, it remains a project not a franchise.
Local Stories, Global Impact
One of the most powerful global trends is the rise of culturally rooted storytelling. Platforms today reward local authenticity combined with universal emotion. Stories that are deeply regional are no longer limited by geography they are amplified by it. Consider the global impact of Squid Game or India’s own Sacred Games. The takeaway is clear: The more authentic the story, the greater its potential to travel if the emotion resonates universally.
Monetisation Begins After the First Window
A critical global learning is that the true value of content is not realised at launch, it is realised over time.
Strong franchises unlock multiple revenue streams: Licensing, International remakes, Brand integrations, Digital extensions , Events and immersive experiences
Global players like The Walt Disney Company have mastered this approach, turning content into long-term ecosystems that extend far beyond the screen.
The first window is just the beginning. The real value lies in what follows.
At Rose Audio Visuals, we increasingly evaluate projects not just on commissioning value, but on their long-term franchise potential.
The Rise of Creator-Led Franchises
An important global shift is the emergence of creator-led IP ecosystems.
Creators today are not just content producers they are building full-scale franchises across platforms, formats, and businesses.
A powerful example is MrBeast. What started as YouTube videos has evolved into: Multiple content formats, Global audience scale , Brand extensions and businesses, High-impact experiential content This is a fundamentally different model digital-first, audience-owned, and infinitely scalable.
This model is still in its early stages in Indian but it represents a massive opportunity.
The next wave of Indian content franchises may not come from traditional studios alone but from creators who think like media companies.
Balancing Data with Creative Instinct
Streaming platforms today are deeply data-driven. Data helps Identify emerging genres, Predict audience behaviour , Inform commissioning decisions However, global experience shows that data alone does not create hits. Data informs scale, but storytelling creates impact.
Talent is the Foundation of Franchises
Enduring franchises are rarely accidental they are built through long-term creative partnerships. Globally, there is a clear focus on nurturing Actors, Writter, Show runner and director. Franchises are not built on scripts alone they are built on creators. This is an area where we continue to invest deeply building long-term relationships with talent rather than project-based collaborations.
Multi-Platform Thinking from Day One
Content consumption today is inherently multi-platform. A successful show must be designed not just for its primary platform, but for: Short-form extensions, Social media amplification, Digital-first engagement. Every show today needs a second life beyond its original format.
India: A Market at an Inflection Point
India today stands at a unique moment in its content journey.
We are seeing significant opportunity in Regional markets (Telugu, Tamil, Marathi and others) Emerging formats such as micro-dramas, Scalable, franchise-driven fiction IP
India does not lack stories. What we have historically lacked is structured franchise thinking something that is now beginning to evolve.
The Way Forward
The biggest lesson from global markets is this: The future belongs to companies that do not chase hits, but systematically build franchises. Because while hits may deliver immediate success, franchises create long-term value, recall, and compounding growth.
At Rose Audio Visuals, this belief shapes how we develop, greenlight, and scale content across platforms.
For content companies today, the question is no longer “Will this show work?” It is: “Can this become a franchise?”
A Personal Note
Having worked across content, business, and strategy, one thing has become increasingly clear to me, the most valuable companies in our industry will not be those that create the most content, but those that create content that endures.
Building a franchise requires patience, conviction, and a long-term lens something that the industry is only now beginning to fully embrace.As we continue this journey at Rose Audio Visuals, our focus remains simple: to move from volume-driven creation to value-driven storytelling. Because in the end, stories may start conversations but franchises build legacies.
