MAM
Switzerland and India flow together in art
MUMBAI: New Delhi shimmered in rhythm and reflection last night, as Switzerland and India found themselves ‘In the Flow’. The Embassy of Switzerland hosted an enchanting edition of Swiss Art Night 2025, transforming the capital into a confluence of sound, movement, and meaning. Themed ‘In the Flow’, the evening celebrated water, not just as nature’s lifeline but as a symbol of connection, creativity, and continuity between the two nations.
Part of the Embassy’s sustainability with a plus initiative, the event showcased a first-of-its-kind collaboration between Bombaymami, the Swiss-Indian music sensation, and Switzerland’s acclaimed artistic swimmers Aimée Michel, Melody Halbeisen, and Anna-Sophia Aeschbacher. Together, they created a spellbinding fusion of melody and movement, a performance that quite literally flowed between art and sport.
The evening carried extra resonance as it coincided with the Trade and Economic Partnership Agreement (TEPA) taking effect between Switzerland and India on 1 October 2025, marking a new chapter in their longstanding friendship.
Swiss Ambassador Maya Tissafi captured the spirit of the night perfectly, saying, “Art transcends borders and reminds us of our shared humanity. Water connects us all, it nourishes, it inspires, and it teaches us to flow together. Much like the new TEPA agreement, tonight’s celebration brings Switzerland and India closer through creativity and collaboration.”
For Bombaymami, who straddles both worlds, the performance was deeply personal. “This collaboration was a dialogue: between music, movement, and identity. It shows how art and sport share the same discipline and emotion. It’s a joy to celebrate both my cultures through creativity,” she said.
The Swiss artistic swimmers described the experience as “an honour and a joy,” noting that their sport’s values of precision, harmony, and grace found perfect reflection in this cross-cultural exchange.
Extending the spirit beyond the stage, the Embassy will host a special youth engagement session with around 500 students on 12 October. Led by Ambassador Tissafi, the interaction will explore creativity, inspiration, and Switzerland’s celebrated model of vocational training, a path chosen by over 60 per cent of Swiss youth.
Since its inception in 2014, the Swiss Art Night has been a highlight on Delhi’s cultural calendar, blending artistic excellence with sustainability and social dialogue. With past themes such as In the Light, In Bloom, and In the Air, this year’s In the Flow continued the tradition of bridging art, environment, and empathy, proving that when creativity and culture meet, the world moves beautifully in sync.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
