MAM
Swiggy’s whacky Instagram campaign – Voice of Hunger
MUMBAI: Taking interactive campaigning a new level, popular food delivery app Swiggy has recently launched its new social media campaign ‘Voice of Hunger’ challenge on Instagram. The campaign has been conceptualised in collaboration with Dentsu Webchutney and used the newly launched feature of Instagram voice notes in a creative way.
The campaign will constitute 5 challenges in which the participants will have to recreate the shape of food items like a Kebab Skewer, a Nacho, Pancakes and many more, using the voice note feature. Whoever completes all 5 stands a chance to win a year’s worth of food vouchers from India’s largest food delivery platform, Swiggy. This is apart from daily prizes for each challenge. Day 1 of the Challenge was a Kebab Skewer, which garnered close to 10,000 entries with voice notes, and the brand’s follower count is already up by 2,000 courtesy the challenge.
Speaking about the campaign Swiggy AVP Marketing Ashish Lingamneni said, “There are very few things for a marketer that match the thrill of a properly executed UGC campaign. We’re hoping this hits the right chords, literally. By innovating with the voice note feature on Instagram, we're excited to offer our audience a creative way of interacting with Swiggy and expressing their love for food, winning a year's worth of food vouchers in the process.”
Dentsu Webchutney executive creative director PG Aditya managed to squeeze in a couple of words: “This is by far the wackiest use of Instagram yet. Watching adults blabbering gibberish all day on voice notes has been nothing but a blast. The first 12 hours of the challenge saw close to 10,000 entries. We like our inboxes like we like our excitement: overflowing.”
So far, #SwiggyVoiceOfHunger has seen participation from social media influencers like Rohan Joshi, Srishti Bansal and TheFilmyKudi with several surprises planned around the challenge.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
