Brands
Swiggy launches ‘She The Change’
Mumbai: In a tribute to India’s vibrant spirit of women entrepreneurship and their impact on the economic landscape, Swiggy, India’s leading on-demand convenience platform, launched a new initiative titled “She The Change- From Vision to Venture”. Inaugurated by the Minister of Finance and Corporate Affairs, Government of India, Smt. Nirmala Sitharaman, the initiative by Swiggy underscores the contribution of food delivery platforms in fostering and stimulating women’s entrepreneurship in the country.
Commemorating nearly a decade of working with women entrepreneurs, Swiggy is shining the spotlight on their journey ‘from vision to venture’ for both budding and established women entrepreneurs in the Food & Beverage (F&B) industry. The launch event served as a platform for accomplished women entrepreneurs in F&B from across India, joined by distinguished figures from economics and academia, and Swiggy’s leadership including Swiggy group CEO Sriharsha Majety and Rohit Kapoor, Swiggy Food Marketplace CEO Rohit Kapoor.
Swiggy has more than 50,000 women-run restaurants on its platform. It is estimated that these entrepreneurs are generating approximately three hundred thousand jobs, as each restaurant employs an average of six direct employees. Swiggy believes that this is merely the beginning of their contribution to the food and beverage sector, which accounts for around three per cent of the country’s GDP.
The Honourable Minister of Finance and Corporate Affairs commended Swiggy’s role in encouraging and recognising the performance of women-led businesses, a move emphasizing the Honourable Prime Minister’s endorsement of women’s inclusion in the workforce, encapsulated in his vision of ‘Nari Shakti,’.
Speaking at the occasion, Sitharaman said “From keeping women at the centre of policymaking to women-related budgets to discussing women in employment, we have come a long way. Today, I can see there is great vibrancy in women-led enterprises, where women are coming forth and taking up business challenges- whether small, medium or big, you find women everywhere, and programmes such as Swiggy’s “She the Change” are giving them the encouragement and a little push, and for other women to know this is possible. Swiggy deserves a special mention for encouraging women’s entrepreneurship nationwide.”
Majety said, “’She The Change’ transcends being just an initiative; it stands as a platform, dedicated to honouring and amplifying the remarkable stories of women entrepreneurs and leaders in the F&B industry. They have not only set new benchmarks for success but also played a pivotal role in shaping India’s economic narrative. At Swiggy, we deeply acknowledge the dedication and perseverance they’ve poured into their ventures, and it’s our privilege to celebrate and recognize several of them in the presence of Smt. Nirmala Sitharaman Ji, Honourable Minister of Finance & Corporate Affairs.”
Kapoor said “In the decade since Swiggy’s inception, we’ve had the honour to provide a platform for women entrepreneurs in the F&B space and witness their remarkable journeys first-hand. It’s inspiring to see the steady growth in both the number and scale of women-led businesses on Swiggy each year. ‘She the Change’ is dedicated to these entrepreneurial women. It’s more than just a celebration—it’s about empowering them with access to resources for sustained success, growth, and meaningful impact.”
NOTO- Healthy Ice Cream co-founder Ashni Shah said, “The restaurant industry is highly competitive, and this is why it is encouraging to see women in the industry being celebrated by a platform like Swiggy with the “She the Change” initiative. Food delivery platforms like Swiggy make a significant contribution towards enhancing our visibility and increasing our order volumes by connecting us with a broader customer base. I am grateful for this recognition and hope that this initiative inspires more women to not only take the initial step but also pursue their aspirations with conviction.”
Swiggy’s mission to offer unparalleled convenience to consumers through access to a wide variety of restaurants has empowered numerous restaurants, especially in smaller towns. Bonfire Pizza, Rishikesh, Priya Sharma said “From sharing homemade meals at the office to launching our restaurant, the journey has been a leap of faith. We faced many trials, including limited resources and no advertising budget, however, post our partnership with Swiggy in 2019, our business saw a transformative shift, reaching new heights. Today, Bonfire Pizza is not just a restaurant; it’s a testament to chasing your passion and embracing the opportunities that come your way. Is heartening to see Swiggy recognise and honour women entrepreneurship through stories of women-led businesses turning their vision into reality.”
The event concluded with the facilitation of women entrepreneurs from across the country, celebrating their remarkable contributions and inspiring journeys in creating a difference through their ventures.
Brands
Thermocool brings cool factor to Vande Bharat and Anand Vihar
Home appliance giant makes a splash with train and station branding campaign
NEW DELHI: Thermocool Home Appliances Ltd is turning heads and catching eyes with a unique branding push on the Vande Bharat Express running between New Delhi and Katra, alongside a striking presence at Anand Vihar Railway Station.
By pairing its name with India’s fastest and most stylish train, Thermocool is sending a clear message: innovation, comfort, and reliability are at the heart of its brand. The Vande Bharat Express, celebrated for its speed and sleek design, mirrors the qualities Thermocool promises in every home appliance. Meanwhile, the eye-catching displays at Anand Vihar station connect with thousands of daily commuters and tourists, making the brand impossible to miss.
Thermocool director of operations Tushar Gupta said, “Innovation, comfort, and customer focus have always driven Thermocool. Our collaboration with Vande Bharat Express and Anand Vihar gives us a fantastic stage to share this message with millions of Indians.”
Founded by Rajeev Kumar Gupta, Thermocool champions quality and trust, with Hindi cinema star Saif Ali Khan adding charisma as the brand ambassador. His pan-India appeal perfectly captures Thermocool’s vision of modern, aspirational living.
Thermocool director of sales & marketing Tanuj Gupta added, “Teaming up with one of India’s most iconic train services lets us showcase Thermocool to a wide audience. With Saif Ali Khan on board, we are confident this campaign will strengthen our presence in both urban and rural markets, reminding everyone that Thermocool means quality, innovation, and reliability.”
The campaign blends high-profile branding, influencer engagement, and experiential marketing, ensuring travellers notice and remember the Thermocool experience. From speeding trains to busy railway platforms, the brand is reaching consumers where they move, proving that keeping cool is always in style.
