MAM
Swiggy launches “Learning Station” to empower restaurant partners
Mumbai: Swiggy, India’s leading on-demand convenience platform, has launched the “Learning Station”, an advanced digital learning academy to support restaurant partner growth.
Seamlessly integrated into the Swiggy partner app, Learning Station provides a wide variety of courses tailored to support restaurant partners in their journey towards success. The content is curated to meet the specific learning needs of restaurant partners at different stages of their engagement with Swiggy. It delivers short, simple, engaging, and easy-to-understand content in audio-visual formats. This content focuses on utilizing tech tools, leveraging data for business growth, and mastering various aspects of restaurant operations.
Courses cover essential topics such as refining menus to match changing preferences, making the most of effective advertising strategies, using discounts strategically to engage customers, and gaining valuable insights into steering restaurant businesses towards continuous growth.
Some of the intriguing courses include –
How to Boost Your Online Presence: Guiding partners in improving their online visibility
How to Choose the Right Ad Campaigns: Helping partners master advertising techniques
Delivering Outstanding Customer Experiences: Providing insights into exceptional customer service.
The Learning Station is accessible to all the 3,00,000 restaurant partners. Aligning with its foundational values of curiosity and perpetual learning, Swiggy’s launch of the Learning Station reflects its commitment to fostering restaurant partners’ progress through learning.
Aravind Manoj, a restaurant partner from Good Day, Chennai shared his experience with Learning Station, “I have learned a lot from Learning Station! When I was on-boarded on Swiggy I was trained to carry out basic actions like logging in, receiving orders, etc. but with Learning Station I got to know much more about how to do better business by learning important aspects like menu updates, photoshoot guidelines, and more. I’d like to see more content on Learning Station.”
Swiggy head of supply Swapnil Bajpai expressed, “The Learning Station is a big step in our goal to help our restaurant partners succeed. At Swiggy, we’re all about making our partners’ experiences better and helping them grow. The Learning Station is a way for us to provide valuable resources and education to empower our partners. We’re fully committed to giving our partners the best support and opportunities to succeed.”
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
