MAM
Swiggy & Greater Chennai City Traffic Police partner for three-day road safety and traffic awareness program
Mumbai: On the occasion of Road Safety Week, Swiggy, India’s leading on-demand convenience platform has collaborated with the Greater Chennai City Traffic Police to organise a comprehensive road safety and traffic awareness program for its delivery partners in the city. The program, initiated on 5 February, aims to run over a span of three days, covering key locations such as Anna Nagar and Adyar in Chennai.
The program commenced with a safety rally by Swiggy’s delivery partners at Anna Nagar yesterday, witnessing an impressive turnout of over 100 participants. This was followed by informative traffic awareness sessions led by traffic inspector Shakthivel. The inaugural session was graced by the esteemed presence of Kumar, Deputy Commissioner of Police Traffic, and Sundar Raj, Assistant Commissioner of Police. Today, another session has been lined up at Anna Nagar.
Following this, the program will extend its reach to delivery partners in Adyar next week before encompassing significant zones across Coimbatore.
The “Road Safety and Traffic Awareness Programme” underscores Swiggy’s commitment to promoting responsible driving practices among its delivery fleet. Participants will receive training on crucial aspects such as traffic rules, helmet usage, case studies, consequences of reckless driving, and parking etiquette. Swiggy has been conducting annual road safety training for its delivery partners in the city since 2018.
“We appreciate Swiggy’s proactive approach to road safety challenges as evident from their collaboration with the Greater Chennai City Traffic. Their commitment to ensuring the safety of their delivery partners and the communities they serve is commendable. Such initiatives set a positive example for responsible corporate citizenship in our state,” remarked police traffic deputy commissioner Kumar.
“Road accidents, and resultant fatalities and injuries are a big scourge for India. Every year these cost the Indian economy 4-5 percent of the GDP. Most of the victims are pedestrians, bicyclists, and motorcyclists, with many of them in their prime working age. Swiggy is committed to the welfare of its delivery partners. By conducting regular road safety awareness programmes in association with police authorities, we hope to improve traffic sensitisation to delivery partners and to improve their safety,” said Swiggy VP corporate affairs Dinker Vashisht.
Swiggy delivery partner Parthasarthy who attended the session, expressed appreciation for the initiative. “Considering we delivery partners spend so much time on the road, I am glad that Swiggy and the Greater Chennai Traffic Police organized this session for us. Such sessions help us realize that Swiggy cares about our safety as much as it does about delivering to the customer.”
Over the years, Swiggy has conducted drives in different cities across India in its commitment to enabling a safe working environment for its delivery fleet. All delivery partners at Swiggy are provided with insurance that protects them on the road.
Last year, in an industry-first initiative, Swiggy partnered with Dial 4242 to provide on-demand, free, and fast ambulance services to its delivery partners. Swiggy also has Emergency Support Services (ESS), which encompasses various options to cater to the needs of delivery partners during an emergency or mishap on the road. The ESS includes 24*7 hotline numbers, emergency cards for delivery partners, and a direct link to the local police and ambulance service via an SOS button on the delivery partner app.
For Swiggy, the safety and well-being of its delivery partners and the wider community are paramount. All delivery partners go through a road safety guidance module at the time of onboarding. The platform also conducts safety campaigns offering support and guidance throughout the year.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
