Brands
Swiggy DineOut collaborates with DRIM Global for a social media campaign
Mumbai: DRIM Global, an influencer marketing platform announced the astounding success of a recent collaboration with Swiggy DineOut, the leading online restaurant booking platform. The partnership, aimed at amplifying brand awareness within Swiggy DineOut’s target audience, has achieved outstanding results, catapulting the platform to the forefront of the dining-out industry.
Swiggy DineOut, renowned for its seamless integration of online restaurant bookings and discounts at over 18,000 restaurants across 24 cities, strategically aligned with DRIM Global to harness its unparalleled expertise in influencer marketing. Leveraging DRIM’s innovative approach, which focuses on performance-driven influencer collaborations on a CPA basis, Swiggy DineOut successfully maximized its ROI while adhering to prudent marketing budgets.
The meticulously executed campaign by DRIM Global involved the careful curation of over 330 micro and nano influencers, carefully selected based on stringent criteria including engagement rates, relevance, and blog niche. This precision ensured the delivery of authentic brand representation and high relatability with the target audience, resulting in an exceptional level of engagement. Across various social media platforms such as YouTube, Instagram, Meta (Facebook), and others, the campaign boasted a total of 185 publications, amassing a staggering 2383596 views, accompanied by 103045 likes and 2187 positive comments.
DRIM Global head of Asia Yulia Aslamova talked about the strategic elements pivotal to the campaign’s success, stating, “Our focus on strategic influencer selection, compelling content creation, and exclusive customer deals played a pivotal role in driving engagement. By aligning with Swiggy DineOut’s target demographic, we ensured authenticity, while our emphasis on high-quality visuals and engaging captions effectively showcased app features and created a sense of urgency.”
Swiggy DineOut senior marketing manager Nikhil Karunakaran expressed his enthusiasm for the partnership with DRIM Global, stating, “We’re thrilled with the exceptional results achieved through our collaboration with DRIM Global for Swiggy DineOut! The campaign’s massive reach of 23 Lakh views from our target audience is a testament to its success. We are committed to further enhancing the DineOut experience for our users and offering unparalleled value through future influencer marketing campaigns.”
The resounding success of the Swiggy DineOut influencer campaign reinforces the effectiveness of strategic influencer collaborations in driving brand awareness and engagement. With DRIM Global’s expertise and Swiggy DineOut’s innovative offerings, the future holds boundless opportunities for continued growth and engagement within the dining-out landscape.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
