Brands
Swarovski taps Rashmika Mandanna to bring sparkle to Diwali 2026
The campaign showcases festive jewellery from Imber, Constella, Mesmera and Hyperbola collections
MUMBAI: This Diwali, Swarovski is turning up the sparkle with a festive campaign starring brand ambassador Rashmika Mandanna, showcasing four jewellery collections that bring colour, shimmer and contemporary styling to the Festival of Lights.
Launched ahead of the festive season, the campaign celebrates new beginnings and self-expression through four distinct looks featuring pieces from the Imber, Constella, Mesmera and Hyperbola collections. The designs combine Swarovski’s signature crystal craftsmanship with finishes and silhouettes aimed at festive dressing, from bold layering to understated elegance.
The Imber collection brings a burst of colour to the campaign, with multicoloured jewellery featuring hardware in an 18K yellow gold finish. Necklaces, rings, hoop earrings and ear cuffs are designed for layering, allowing wearers to build more expressive looks for the celebrations.
The Diwali-exclusive Constella designs take inspiration from the night sky, pairing an 18K rose gold finish with clusters of clear Swarovski Zirconia in varying sizes. Bracelets, necklaces and earrings feature a mix of prong and bezel settings, creating a star-like effect that lends itself to stacked styling.
The Mesmera collection focuses on intricate shapes and precision-cut clear Swarovski Zirconia. Its feather-like forms draw on the grace of the Swarovski Swan and can be worn individually for a restrained look or combined for a more maximalist festive statement.
For a contemporary take on occasion wear, the Hyperbola collection combines sculptural silhouettes with detailed construction. Mixed-metal finishes and round-cut Swarovski Zirconia bring together modern design and classic sparkle. Mandanna also wears the Hyperbola bangle watch, a Swiss-made timepiece featuring curved lines embellished with Swarovski crystals.
Speaking about the campaign, Swarovski brand ambassador Rashmika Mandanna said, “Diwali is a time filled with joy, togetherness and celebration, and I love embracing the spirit of the season through fashion and personal style. This Diwali, I’m celebrating the season with Swarovski, showcasing pieces that bring a sense of brilliance and elegance to festive dressing.”
Positioned for both festive styling and gifting, the collection is available at Swarovski stores across India and online at the brand’s website, swarovski.com.
