Brands
Suzuki Motorcycle launches Let’s in Karnartaka
BENGALURU: Suzuki Motorcycles India (SMIL) announced the third leg of the south India launch of its new personal scooter “Let’s” in Bengaluru.
The scooter was earlier launched on 6 May in Chennai and on 12 May in Kochi. Next on the agenda is Andhra Pradesh, to be followed by Pune and Ahmedabad, and, later on the north and the eastern parts of the country.
The company reveals that for Karnataka, it has booked 52,360 seconds and over 2,200 spots across leading television channels and 108,000 seconds and 4,320 spots across leading radio stations of major cities in the state. Besides, SMIL has planned over 50 insertions across leading newspapers in the state and advertisement play outs in 150 cinema theaters across key cities in Karnataka. The 360 degree advertising plan also includes hoardings, ads on bus shelters, demo vans and presence across social media platforms like facebook, titter, youtube, etc.
“The media plan has been chalked out with our media buying agency, Brand Serve. The new creative commercial with Parineeti Chopra has been done by Publicis Capital, the creative agency for the brand,” says SMIL’s national marketing head Anu Anamika.
“Typically, our marketing spends are around 20 per cent of revenues, this includes advertising budgets as well as other marketing activities, and we will also be doing 360 advertising pan-India once the product launch is rolled out across the nation,” further informs Anamika.
The company plans to target university students in cities, beginners who have just got their license and young professionals in urban areas with Let’s, and plans to sell around 100,000 of them this fiscal. SMIL national head – marketing Atul Gupta says, “We have 12 per cent market share in India and a 16 per cent market share in Karnataka in the scooters segment. With the Let’s launch, we envisage it to grow to 15 per cent in India and 22 per cent in Karnataka.”
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
