Ad Campaigns
Suta’s pride campaign takes on a ‘Rani’ twist
Mumbai: Suta, an artisanal brand best known for reviving heirloom crafts with a contemporary twist, unveils the face of its Pride campaign, who is also a rising super star in the LGBTQiA+ community – Sushant Divgikr aka Rani KoHEnur. The highlighted collection comprises unique, extravagant and head-turning pieces that defy convention and classification to showcase design at its interpretative, imaginative best.
Elaborating on this collaboration, the brand reveals that Divigikr embodies the combination of substance and inclusivity, as well as the brand’s core values of inclusivity and individuality. This makes Divigikr the perfect representative for Suta’s second Pride-themed collection, which is a celebration of individuality, beyond labels and prejudices. The collection comprises ornate sarees, statement blouses and designer pantsuits, harnessing materials as diverse as organza silk, viscose and denim. The fabrics and colour palette used are rich and luxurious, and each piece is embellished with hand-embroidered sequins, ruffles and other detailing to create a multi-dimensional, luxurious wearing experience. The designs are bold, avant-garde and head-turning – a testament to Suta’s wide-ranging design capabilities. Each of these pieces is made-to-order, and a true labour of love by Suta’s skilled artisans.
Speaking of the collaboration, Suta co-founder Sujata Biswas said, “Our Pride collection this year is inspired by individuality, in its truest sense. The pieces are extravagant, elegant and eloquent, appealing to the sensibilities of the contemporary wearer seeking statement-making festive and occasion wear. Inclusivity has always been a very strong part of the brand’s identity and is evident in its visuals, language and even its hiring practices. For us, Sushant Divgikr is the perfect fit as a brand campaign ambassador as they personify gender-fluid creativity with their signature sass. And we are all for it!”
“I’m excited to be the face of Suta’s Pride collection – This is ME. I love their designs and the impeccable detailing that goes into each of their statement pieces. As a garment, the sari is glamorous and versatile. The Suta team has been making waves since their inception and has made such a significant impact on the weavers’ community. I want to contribute my efforts towards showcasing our rich artisanal heritage through this collection, and ensure we all look and feel our uninhibited best,” said Divgikr.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
