Ad Campaigns
Surya Roshni launches festive video campaign for vibrant product range
Mumbai: Surya Roshni, a prominent name in the lighting and consumer durables sector, unveils an enticing video campaign showcasing its vibrant festive product range, featuring the Surya Jagmag festive string lights. This campaign centres around a young couple discussing their roles in preparing for the festival, highlighting the importance of Surya’s new Jagmag lights. As they decorate their home, the lights illuminate their space, creating a warm and joyful atmosphere for their celebrations.
Surya Roshni Ltd, CEO of lighting and consumer durables, Jitendra Agrawal emphasises the product’s impact:”Our new decorative lighting range epitomises elegance, convenience, and energy efficiency. We wish to offer products that meet the modern-day needs of our consumers, be it for festive décor or everyday lighting solutions. With this range, we plan to make festivals even more special and make our products provide long-term value to homes across India.”
The Surya Jagmag festive string lights are designed to infuse vibrancy and warmth into every corner of your home, making them the ideal addition to any celebration. Whether for a family gathering or enhancing the cosy ambiance of your living space, Surya’s lighting solutions elevate the festive spirit.
In addition to the decorative lights, Surya introduces campaigns for its innovative home appliances. The electric water heater campaign showcases the Qube+ Water Heater and runs from September to November 2024. Alongside this, Surya presents the Infra-Red & Induction-PRI campaign, also from September to November 2024, aimed at simplifying cooking and boosting kitchen efficiency.
https://www.facebook.com/share/r/oy5VBE5xtKs1EnuP/
Brighten up your celebrations with the perfect festive partner! Surya Jagmag Festive String Lights — your go-to choice for creating a vibrant, festive-ready home.#suryaroshni #festivelights #homedecor #suryajagmag #festivalready #lightupyourhome #celebratewithsurya pic.twitter.com/eTgNweC52v
— Surya Roshni (@surya_roshni) October 9, 2024
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
