MAM
Survival at its best in these testing times
MUMBAI: Indiantelevision.com organised a virtual roundtable with the theme ‘Survival at its best.’ The enriching and insightful discussion was moderated by Anil Wanvari, Founder, CEO & Editor-in-Chief, Indian Television Group.
Panelists:
Pawan Sarda, Group CMO (Marketing, Digital & E-Commerce), Future Group
Dr Nagarajan Pandurangen, Sr. Consultant – Sales & Marketing, Apollo Hospitals, Saveetha Hospitals, KMC Centres
Arvind R P, Director – Marketing & Communications, McDonald's (West and South)
Rajiv Dubey, Head of Media, Dabur
Vaishali Verma, CEO, Initiative India
Srija Chatterjee, Managing Director, Publicis Worldwide
Vanita Keswani, CEO-Madison Media Sigma, Madison World
Kishan Kumar Shyamalan, Vice-President, Wavemaker India
Avi Kumar, Marketing Head – Brand and Partnerships, ZEE5
Watch the entire session of the roundtable here:
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
