Brands
SUPR Water: Where hydration meets protein-packed goodness
Mumbai: In a world where health-conscious choices are paramount, SUPR Water emerges as a beacon of innovation and wellness. Founded in 2023 by visionary young entrepreneurs Shivam Chawla and Chaitanya Tulsyan, SUPR Water blends clean protein with hydration, offering 24g of protein and 7g of BCAA per serving. The brand embodies a mission both simple and profound: to redefine hydration and revolutionise how people nourish their bodies. With a commitment to providing convenient, nutritious solutions, SUPR Water empowers individuals to effortlessly embrace healthier lifestyles, one sip at a time. The brand stands out as the cleanest and purest form of protein available in the market crafted with premium ingredients from the USA
SUPR Water is formulated for individuals, fitness enthusiasts, athletes, and vegetarians as it offers a guilt-free indulgence for every occasion, starting at only Rs 199. The drinks are available in a variety of flavours, including Lemonade, Mango Orange, Grape Frost and Berry Blast, making it the perfect companion for social gatherings, workouts, or a refreshing break during a busy day. Each bottle of SUPR Water is crafted to enhance hydration while addressing India’s protein deficiency; while also being free from sugar, fat, lactose, and gluten.
Shivam Chawla, the driving force behind SUPR Water, articulates the brand’s core ethos, stating, “At SuprWater, we’re not just selling a drink; we’re crafting a lifeline of wellness, pouring hope and vitality into every sip, transforming lives one drop at a time.” His personal journey as a fitness enthusiast who is always on the lookout for healthy protein options and also being a vegetarian, underscores his commitment to providing accessible and nutritious solutions for all. SUPR Water’s co-founder Chaitanya Tulsyan shared his entrepreneurial journey, from academia to the inception of SUPR Water. He reflected on the relentless pursuit of excellence that drives him, stating, “Our company, Goodpro Corporation, stands as a testament to our vision of delivering quality products that not only satisfy consumer needs but also contribute positively to their well-being.” Chaitanya Tulsyan further expresses excitement for the journey ahead, emphasising SUPR Water’s role as a pioneer in redefining standards within the FMCG industry.
Looking ahead, SUPR Water sees itself as just the beginning of a broader journey towards holistic wellness. With a vision to revolutionise the way people perceive health and wellness, the brand envisions expanding its offerings beyond its flagship SUPR water. The brand is excited to introduce a range of innovative products catering to diverse dietary needs and preferences. Upcoming additions to the lineup include SUPR Probiotic shots, meticulously designed to support gut health and immunity, and SUPR Makhana, offering a delicious and nutritious snacking option. Additionally, SUPR is crafting protein bars tailored for on-the-go energy and muscle recovery. With these new additions, it aims to establish itself as a trusted companion in every aspect of customers’ wellness journeys, from hydration to snacking and beyond.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
