Ad Campaigns
Supply6 launches TVC featuring AB de Villiers
Mumbai: Supply6, a D2C nutrition startup, has released a TV commercial featuring renowned cricketer AB de Villiers. This campaign introduces Supply6 360, an innovative supplement designed to provide a complete 360-degree approach to health, packed with essential vitamins, minerals, probiotics, and other nutrients.
The commercial showcases AB de Villiers, famously known as Mr. 360, seamlessly integrating Supply6 360 into his demanding daily routine. From professional commitments and family time to intense sports activities, AB de Villiers relies on Supply6 360 to meet his nutritional needs and maintain his peak performance.
Supply6 co-founder and CEO Vaibhav Bandari shared his excitement about the launch: “We are thrilled to introduce Supply6 360 with AB de Villiers, an epitome of health and fitness. Supply6 360 offers consumers a simple yet powerful way to address multiple health needs. It enhances physical health, supports mental agility, and boosts overall vitality, making it indispensable for individuals striving for peak performance in their daily lives.”
Supply6 co-founder Rahul Jacob added: “With AB de Villiers’ support, we aim to inspire more people to prioritize their wellness. The ad emphasizes our commitment to providing an easy way to address dietary gaps. With AB de Villiers endorsing our product, we’re not just promoting a supplement; we’re advocating for a healthy lifestyle that values sustained health, good gut health and energy.”
AB de Villiers, celebrated for his exceptional cricket career and fitness, is both the brand ambassador and an investor in Supply6. His endorsement underscores the credibility and authenticity of Supply6’s mission to improve lifestyles with easy-to-use, scientifically proven supplements.
The TV commercial will be promoted on YouTube and Meta, aiming to reach health-conscious individuals. Supply6 continues to lead the industry by offering products that prioritize consumer wellness and convenience. The TVC underscores Supply6’s commitment to empowering individuals with accessible and effective health solutions, bolstered by the endorsement of a trusted figure like AB de Villiers.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
