Ad Campaigns
Supertails unveils unique rap video for annual swag sale announcement
Mumbai: Supertails, the pioneering tech-enabled pet-care startup, is making waves with the launch of its new brand campaign for the highly anticipated annual swag sale. At the heart of this campaign is an adorable rap video featuring our beloved furry companions, delivering a delightful blend of entertainment and heartwarming cuteness.
Produced through a collaborative effort between Supertails’ in-house creative team and the renowned agency Green Chutney Films, the video presents a fresh perspective on the swag sale. This marks the second edition of the company’s flagship sale. Notably, in the previous year, the brand witnessed an impressive three times increase in traffic MoM, along with a 40 per cent surge in revenue and a two times rise in MoM app installations.
With the nation hosting more than 32 million pets, the market projects a notable 25 per cent CAGR by 2030. This growth mirrors the evolving routines and values of people. As the pet care industry flourishes, it underscores the mounting importance of pets in contemporary life. This surge highlights the profound impact of pets on societal dynamics, shaping connections and enhancing well-being.
By spotlighting the charisma of four-legged companions and accentuating the exceptional bond they share with their human counterparts, Supertails embodies the commitment that underscores the company’s ethos. Supertails co-founder Varun Sadana voiced his enthusiasm for this endeavor, affirming, “The excitement at Supertails is palpable every year as we gear up for our annual Swag Sale. We’re consistently driven to push the boundaries of creativity, offering our audience fresh and engaging experiences. Like the previous year, we aspire to engage with over 15 million unique viewers through our campaign.”
The sale will entail partnerships with more than 200 brands, while the campaign video is set to be prominently featured across Spotify, Youtube, and Meta platforms.
As a dynamic and forward-thinking startup, Supertails remains steadfast in its commitment to redefining pet care through innovation, creativity, and the unbreakable bond shared between pets and their devoted parents.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
