Ad Campaigns
Supertails celebrates three years of excellence
Mumbai: Supertails, the leading tech-enabled pet-care brand, marks its third anniversary by celebrating significant growth, innovation, and unwavering dedication to first-time pet parents across India. To commemorate this milestone, Supertails announced India’s first-of-its-kind pet awards show – Pawscars, offering pet parents a wonderful opportunity to showcase and celebrate their beloved pets’ adorable antics, impressive tricks, and heartwarming moments.
Additionally, the brand launched Supertails’ Big Birthday Bash with a film announcing the “Big Birthday Bash Sale,” running from 26th May to 3rd June. During this period, pet parents can enjoy incredible discounts, irresistible offers, giveaways, and gifts that are bound to bring joy to the hearts of both pets and their parents.
Recognising the deeply shared universal emotion of wanting to show off our fur babies, Supertails created a platform where pet parents could proudly display their pets’ talents and charm. The enthusiasm for Pawscars has been overwhelming, with adorable submissions across categories including Master of Mischief, Naptime Ninja, and The Scratch Machine. With over 5000 entries, this event marks a significant milestone in Supertails’ mission to build a thriving pet parent community in India.
For the anniversary, Supertails is also tapping into the trend of pet influencers, which is taking social media by storm. With the Big Birthday Bash campaign, the brand is partnering with over 200 pet influencers, affectionately called Superstars by Supertails. These influencers, collectively garnering a reach of over 5 million pet lovers, will receive custom birthday boxes from the brand.
Supertails co-founders Varun Sadana, Aman Tekriwal, and Vineet Khanna said, “Three years already! It feels like it was just yesterday when we kicked off this ambitious journey. We are more excited than ever to witness firsthand the growth of the pet care community in India. Our journey over the past three years has been nothing short of incredible. With Supertails’ Big Birthday Bash and Pawscars 2024 marking our third anniversary, we are more committed than ever to building a strong, supportive community of pet parents. We love showing off our pets and their unique quirks, and we realised this was a shared sentiment within the community. Our mission remains strong to support first-time pet parents in India, providing the necessary knowledge, resources, and support. We invite all pet parents to join us in celebrating the special moments that make our bond with our beloved pets unique and heartwarming.”
Supertails Big Birthday Bash 3 | Triple the thrills, Triple the fun
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
