Brands
Supercell launches #AlagSaAction campaign with actor Kartik Aaryan
Mumbai: Supercell launched campaign #AlagSaAction with Bollywood heartthrob Kartik Aaryan as the brand ambassador for its mobile title ‘Brawl Stars’.
Brawl Stars is a fast-paced multiplayer team action game available on the App Store and Google Play. The actor also stars in the game’s new promotion campaign which is centered in the Brawl Universe.
“I’ve been into gaming since my college days, and during the last lockdown, I discovered Brawl Stars. What instantly drew me to this unique game was its pace and intensity, and the fact that I could play it with friends. That makes it more fun for me, as I absolutely love it when some friendly competition is involved,” said Kartik Aaryan.
Talking about his recent association with Supercell, Aaryan added, “It was great fun working with a brand that goes all out in the creative department. From the script to the game, everything about the whole process was quite in- sync with my vibe. I also loved exploring the action hero genre for a change, and I hope the audience enjoys watching a different avatar of mine!”
The #AlagSaAction campaign launched on 20 June, starring Kartik Aaryan illustrates the game’s unique take on multiplayer action. Its launch also coincides with the ‘Brawl Stars’ latest Brawl Pass, bringing unique quests and exclusive rewards. The game’s popularity has been soaring in India with 20 million views and over 3.5 M+ engagement for the new campaign across social media platforms recorded in just the last four days, said the brand on Thursday.
Sterling AG, founder, Abhishek Gupta, Founder said, “Digital marketing is a fairly cluttered space. With this campaign, we wanted to capitalize on the game’s quirky take on action and personalize our outreach. Storytelling is crucial when marketing to Gen Z, especially through quality video content. An action-packed storyline, a glint of humor and the innovative use of music and lyrics, this campaign strikes all the right chords. Gaming in India has become one of the most exciting industries and we wanted to ensure that we tapped into the country’s vast gaming community with this campaign.”
“With this campaign, Sterling AG engaged with the vast gaming community in India Fans enjoyed the ‘cinematic feel’ of the campaign and Kartik’s seamless integration into the gameplay. Leading gaming influencers such as Nery (3.14L Subscribers) and Clashing Adda (7.19L Subscribers) created organic reaction videos (a video format popular on streaming platform, YouTube) garnering a further 222K views for the campaign,” the brand said in a media statement.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
