Ad Campaigns
Supari Studios wins best animated ad film for ‘Why Karo’, FICCI Frames BAF Awards 2018
MUMBAI: Supari Studios won the prestigious ‘Best Animated Ad Film’ award at FICCI Frames BAF Awards 2018, that took place on Monday, 5th March, 2018. Speaking about the award, Aditya Tawde, head of Post Office (Supari’s post production and VFX unit), said “We are extremely excited about receiving this award; it gives us some validation for the hard work the team puts in every day. Harsh Sharma, who directed this piece, put in a lot of effort to make sure the emotion of Meera and her family comes out with this minimalist style of animation.”
The film ‘Why Karo’, was created for the NGO ‘Karo’. In August 2017, we teamed up with the NGO and produced this short animated piece about a little girl from a low income family and her battle with cancer. Multiple bits of cell animation were seamlessly blended with digitally illustrated backgrounds. The frames were composited in After Effects combined with well-defined 2D animation. Different layers of treatments were added to achieve the emotion that is displayed throughout the film.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
