MAM
Supari Studios appoints Shirley D’Costa as chief business officer
MUMBAI: Award winning content studio, Supari Studios, appoints Shirley D’Costa as the company’s Chief Business Officer.
In her current role, Shirley will be responsible for building partnerships with current and new clients, in addition to developing growth and marketing strategies to drive the business further.
A MICA alumni, Shirley brings with her over 13 years of industry experience. Prior to joining Supari Studios, she was Digital Practice Lead (West Region) at MSL, the strategic communications and engagement division of Publicis Groupe, where she was responsible for driving the growth and adoption of digital communication in the region. In the past, Shirley has also been Business Lead at 22feet Tribal Worldwide, where she started off among their first set of employees and went on to lead a team of 70. In her extensive career, Shirley has spearheaded digital strategy for several global brands such as Axe, Disney, Marvel, Red Bull, TRESemmé and L’Oreal, to name a few.
Speaking on the appointment Manoti Jain, Chief Operating Officer, Supari Studios said, “We're extremely pleased to have Shirley on board with us as our Chief Business Officer. In addition to her industry experience spanning over a decade, she brings a business-oriented and strategic perspective to our organisation, further establishing the integrated content studio model that we are aiming to build. Her expertise will be instrumental in driving our growth in this dynamic marketplace, helping us stay ahead of the curve. We welcome Shirley to the Supari family, and look forward to creating an impactful experience for the company as well as for our clients, together.”
On joining Supari Studios, Shirley D’Costa said, “As a previous collaborator, I’ve known of the phenomenal work that Supari Studios has churned out in the branded content space. Now, having joined the company at an instrumental juncture, I’m excited to set up its business and strategy offerings as a full fledged Content Studio, further extending its influence in the content industry.
Apart from our aligned goals of creating impactful, effective, video content, I am eagerly looking forward to working with the very driven, hungry, talented team at Supari Studios.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
