MAM
Sunstone Eduversity’s maiden Content Day concludes, over 20 brands participate
MumbaI: Sunstone Eduversity concluded its maiden Content Day event, which witnessed participation from over 20 brands. The event was organised to shortlist the best Content ideas from top media houses, OTT platforms, production houses and youth-oriented content creators, from all over India.
Apart from YouTube, MTV and MX Player, the event also saw Voot, Mirchi, Culture Machine, Jagran Group and Anugrah Madison competing with each other in a bid to impress the jury and bag a spot in Sunstone’s 2022 Marketing Calendar.
Content Day is Sunstone Eduversity’s first self-curated mega event since the higher education platform bagged $28 Million in a Series-B round of funding, in October this year. It also marks the brand’s first manoeuvre towards its upcoming marketing and brand-building initiative wherein it plans to venture into fictional web-series content to engage with students and parents through OTT platforms and in-person/virtual interaction with students from various colleges across cities, in the form of Business Case Studies, Hackathon Competitions, and various other tools.
Sunstone Eduversity co-founder & CEO Ashish Munjal said, “We plan to deploy a significant portion of our recent Series-B fundraise towards building cutting-edge learning & technology assets, that will help us communicate with our TGs upfront. Our Content Day event is a crucial step forward towards the creation of an adhesive communication strategy which will not only enable us to connect with our audience more effectively, but also educate them about the various exciting propositions in store.”
Sunstone Eduversity head of marketing Alekhya Chakrabarty said, “This is the ideal time for the brand to go the extra mile and have active conversations with patrons that would help them make informed decisions. Given that parents are key decision-makers in their children’s higher education journeys, they deserve to be equally informed of India’s job market requirements and the skills necessary for one to make a mark.”
AD Agencies
Collective Creative Labs wins two Silver Effies, ranks top 15
Independent agency shines with strategy-led campaigns that move brands and culture
MUMBAI: Collective Creative Labs (CCL) has bagged two Silver Effies at the 25th Effie India Awards and claimed the 15th spot in the Agency of the Year rankings, marking a standout moment for the independent agency.
For a young agency built without legacy backing, these accolades go beyond trophies. They celebrate a fresh approach: starting with brand truth, sticking to strategy, and creating work that drives business, not just chatter.
Three years ago, Collective Artists Network spotted a gap in the market. Brands had access to creators and cultural moments but lacked cohesive strategy. CCL was born to fill that gap, blending cultural insight with disciplined brand planning to deliver campaigns that truly perform.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “We were already sitting at a rare intersection of culture, creators, entertainment and influence. But brands don’t need access alone; they need alignment. CCL brings strategy to the heart of culture so that it drives real brand growth.”
CCL’s campaigns, including work for Zebronics, Rakesh Masala and Liberty, have travelled far beyond paid media, not chasing virality, but earning it through clarity of insight and purpose. Big names are used to amplify thinking, not replace it.
Collective Creative Labs CEO and partner at Collective Artists Network Sanjana Jain added, “Great work starts with clarity, what the brand stands for, the consumer’s reality, and the business goal. In a world that loves spectacle, we focus on outcomes. These awards validate that approach.”
Both Silver-winning campaigns were built on immersive consumer understanding and sharp strategic thinking, reinforcing CCL as a performance-driven creative partner. Operating where brands, culture, entertainment and emerging media intersect, CCL represents a new kind of agency model, uniting talent, content, influence and strategy under one roof.
For CCL, these wins and the Agency of the Year ranking are just markers of momentum, not the finish line.
