MAM
Sunstone Eduversity’s maiden Content Day concludes, over 20 brands participate
MumbaI: Sunstone Eduversity concluded its maiden Content Day event, which witnessed participation from over 20 brands. The event was organised to shortlist the best Content ideas from top media houses, OTT platforms, production houses and youth-oriented content creators, from all over India.
Apart from YouTube, MTV and MX Player, the event also saw Voot, Mirchi, Culture Machine, Jagran Group and Anugrah Madison competing with each other in a bid to impress the jury and bag a spot in Sunstone’s 2022 Marketing Calendar.
Content Day is Sunstone Eduversity’s first self-curated mega event since the higher education platform bagged $28 Million in a Series-B round of funding, in October this year. It also marks the brand’s first manoeuvre towards its upcoming marketing and brand-building initiative wherein it plans to venture into fictional web-series content to engage with students and parents through OTT platforms and in-person/virtual interaction with students from various colleges across cities, in the form of Business Case Studies, Hackathon Competitions, and various other tools.
Sunstone Eduversity co-founder & CEO Ashish Munjal said, “We plan to deploy a significant portion of our recent Series-B fundraise towards building cutting-edge learning & technology assets, that will help us communicate with our TGs upfront. Our Content Day event is a crucial step forward towards the creation of an adhesive communication strategy which will not only enable us to connect with our audience more effectively, but also educate them about the various exciting propositions in store.”
Sunstone Eduversity head of marketing Alekhya Chakrabarty said, “This is the ideal time for the brand to go the extra mile and have active conversations with patrons that would help them make informed decisions. Given that parents are key decision-makers in their children’s higher education journeys, they deserve to be equally informed of India’s job market requirements and the skills necessary for one to make a mark.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
