Ad Campaigns
Sunny Leone joins ChocolateX as brand ambassador
Mumbai: ChocolateX, India’s first all-natural aphrodisiac chocolate brand, has appointed Sunny Leone as its brand ambassador to help reshape conversations around intimacy and self-care. Through her influential presence, ChocolateX aims to destigmatise sexual health with its unique offering—chocolates designed to enhance libido and pleasure naturally.
ChocolateX founders, Rafi, Karthik, Srinivasa, Ravi, and Rama, crafted the brand to offer a wellness-centric alternative to conventional intimacy solutions. With natural ingredients like Shilajit, Ashwagandha, and Orchis Latifolia Extract, these chocolates deliver a safe and effective solution for enhancing intimate experiences without artificial additives or side effects.
Understanding shifting perspectives among India’s 25-45 age demographic, ChocolateX intends to create a comfortable space for consumers seeking natural ways to enrich wellness. “ChocolateX helps by enhancing connections and promoting overall wellness, creating a space for individuals and couples to explore and enrich their intimate relationships,” said ChocolateX, co-founder, Rafi.
Sunny Leone’s role as the face of ChocolateX aligns with the brand’s vision to normalise intimacy discussions. “Sunny’s vibrant personality and openness around conversations of self-expression made her a perfect match for ChocolateX. Her connection with a wide audience, especially in the wellness space, complements our goal of reaching people who value authenticity and are ready to embrace a more open dialogue around intimacy,” added Rafi.
The collaboration will see bold social media campaigns, captivating visuals, and storytelling aimed at breaking taboos around sexual wellness and celebrating India’s cultural legacy in intimacy. With this launch, ChocolateX is sparking a broader, healthier dialogue around intimacy, fostering acceptance, and emphasising its commitment to natural wellness.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
