MAM
Sunil Gadgil is Nivea India director- marketing
MUMBAI: Skin care brand Nivea India has appointed Sunil Gadgil as the marketing director of the Indian Operations.
Gadgil joins in from Bausch and Lomb India where he was heading the marketing function.
Nivea India MD Rakshit Hargave said, “We are delighted to welcome Sunil to the Nivea family. Sunil is a respected member of the marketing industry and his expertise combined with our insights will help us take Nivea to the next level in the coming years”.
On his new role Gadgil added, “NIVEA has immense potential and a great image. As kids we all have used Nivea products and have sentiments attached to the brand so the moment I got an opportunity to be a part of Nivea I had to take it. I am very excited to be a part of the team for more than one reason and would want to contribute in Nivea‘s journey to the next decade.”
Gadgil comes in with over 14 years of experience of which over 10 years have been spent in the marketing function across hair and personal care, vision care, household care and credit cards.
Prior to this he has worked with Asian Paints, Marico, Godrej Sara Lee and GE Money.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
