MAM
Sunil Doshi’s Alliance Media to handle Dhanush’s endorsements
MUMBAI: Sunil Doshi-owned boutique production house, Alliance Media, which also manages celebrity endorsements, will now take care of the endorsements of ‘Kolaveri Di‘ singer, Dhanush.
The company already handles accounts of film personalities like Amitabh Bachchan, Rani Mukherjee and Manisha Koirala.
Alliance Media CEO and director Sunil Doshi confirmed the development to Indiantelevision.com.
Superstar Rajnikanth‘s son-in-law, Dhanush recently came into limelight for his song ‘Kolaveri Di‘ became a rage on the social media platforms and Youtube. The video has received over 18 million views in just 3 weeks on youtube.
Doshi is also an independent film producer. The first movie he produced was Bheja Fry, starring Rajat Kapoor, Vinay Pathak, Milind Soman, Ranvir Shorey and Sarika.
The production house has also produced ad films like Cadbury‘s – Amitabh Bachchan TVC, Dabur Chavanprash, Dabur Pudin Haraa, Nerolac – Shaadi TVC and all the films for Pulse Polio campaign since 2002.
Brands
Yaap Digital acquires 60.2 per cent stake in Gozoop in over Rs 150 crore deal
Strategic tie-up keeps Gozoop independent while building scaled ad ecosystem
MUMBAI: Yaap Digital Ltd has acquired a 60.20 per cent stake in Gozoop Online Pvt Ltd, marking a significant consolidation move in India’s independent advertising landscape.
The acquisition, executed through a share purchase cum shareholders’ agreement, forms the first tranche of a broader deal to acquire 100 per cent of Gozoop in phases. The initial stake was picked up for Rs 36.96 crore, giving Yaap majority control and making Gozoop its subsidiary.
Overall, the transaction is valued at over Rs 150 crore, with additional components including a Rs 7.66 crore share swap expected to close within 90 days. Payments related to excess net working capital are slated for completion by July 2026.
Despite the ownership change, Gozoop will continue to operate as an independent brand, retaining its leadership, identity and culture. The focus, both companies say, is on collaboration rather than consolidation.
Founded nearly two decades ago, Gozoop has built a reputation for its people-first approach and long-tenured leadership team, a rarity in an industry often shaped by global network buyouts. Yaap, on the other hand, brings scale and a tech-led marketing ecosystem spanning content, data and performance solutions.
Together, the companies aim to create an integrated network that blends creativity, media, data and technology, offering clients both agility and scale. The partnership also signals a broader ambition to position Indian agencies as global contenders rather than local participants.
With the deal underway in phases, the coming months will be key in shaping how this alliance translates into a unified yet flexible advertising powerhouse.
