MAM
Suniel Shetty joins Hype Luxury as a brand ambassador
Mumbai: Hype Luxury announces the signing of actor and entrepreneur Suniel Shetty as its brand ambassador. Headquartered in Bengaluru, Hype Luxury, founded by visionary entrepreneurs Raghav Belavadi and Vijaya Belavadi in 2017, has rapidly expanded to 23 cities in Bharat and operational presence in seven other countries. Offering unparalleled experiences in luxury cars, yachts, and private jet rentals, this collaboration with Suniel Shetty marks a strategic move to propel Hype Luxury to new global heights.
Boasting a fleet of over 30,000 luxury cars, 20,000 private jets, and 1800 luxury yachts, Hype Luxury stands as the largest luxury platform, seamlessly integrating various mobility services. Suniel Shetty’s association with the brand signifies a significant milestone, aligning with Hype’s mission to establish Bharat’s first global luxury mobility platform.
Suniel Shetty expresses his excitement, stating, “I’m delighted to be the face of Hype Luxury as this association allows one to experience luxury without owning it. Hype Luxury offers vehicle leasing and exclusive services on land, air and water in a more flexible consumption pattern, to help customers realise their aspirations and dreams of living a luxurious life. Raaghav and Vijaya have ensured that the brand resonates with HNI & UHNI achievers who are always on the lookout for new concepts of modern luxury without the hassles of purchasing it. By expanding its worldwide range of mobility services, it is responding to changing customer preferences and the trend towards digital, flexible and individual choice.”
The founders, Raaghav and Vijaya, transformed a nightmare experience into the inception of Hype Luxury when arranging a luxury car for their parents’ anniversary proved challenging. Bootstrapping the company, they ensured profitability even during the COVID-19 pandemic, reflecting their exceptional business acumen.
Raaghav Belavadi commented on their association, stating, ” Suniel Shetty epitomizes the essence of luxury and charisma, making him the perfect face for Hype. His association signifies a synergy of elegance and grandeur, elevating Hype to new heights in the world of global luxury mobility experiences”. “Targeting High Net Worth Individuals (HNIs) and Ultra High Net Worth Individuals (UHNIs), the luxury segment has witnessed exceptional growth at a staggering 16 per cent Compound Annual Growth Rate (CAGR) globally, gaining prominence in the post-COVID era. It’s time to bring premium services to the front line in Bharat”.
Hype Luxury operates in 23 cities across Bharat, including Ahmedabad, Bangalore, Chandigarh, Chennai, Cochin, Coimbatore, Delhi NCR, Goa, Hyderabad, Indore, Jaipur, Jodhpur, Kolkata, Mangalore, Mumbai, Madurai, Pondicherry and others. Internationally, it has a presence in Dubai, UK, Alaska, Bahamas, Costa Rica, Maldives, New Zealand and the French Riviera
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
