Brands
Sunfeast’s Dark Fantasy brings luck for Royal Challengers Bangalore
NEW DELHI: ITC’s Sunfeast Dark Fantasy had announced its first-time collaboration with team Royal Challengers Bangalore (RCB) at the onset of the T20 cricketing season. Through this collaboration, the brand aims to associate itself meaningfully with the hugely popular sport and star cricketers from team RCB. Built around every fan’s ‘Dark Fantasy’ for the team’s victory this season and a relatable yet entertaining spin on a superstition that biting into Sunfeast Dark Fantasy while watching a match will lead to a favorable performance, is the launch of Sunfeast’s Dark Fantasy ‘Lucky Hai’ conversation.
As fans continue to enjoy the tournament from the comfort of their homes, RCB’s successful performance this year only enhances the watching experience for the Fans. Right in time for the fans’ celebratory mood is a new TVC, capturing a slice-of-life and relatable match moment is a part of a larger campaign “Asli Maza andar se aayega”. One among the three friends believes that his ‘Dark Fantasy’ is a lucky cookie and he bites into it at a crucial match moment. Upon hearing this, while the other two friends initially break into laughter, they soon see things work out in their favor in the match and celebrate by sharing that pack of Sunfeast Dark Fantasy. This film is a part of a larger campaign on the thought of ‘Asli Mazaa Andar Se Aayega’ which features consumers in relatable situations watching the tournament while enjoying their favorite cookie from within their homes this year.
ITC COO biscuits and cakes Ali Harris Shere said, “Over the years, Sunfeast Dark Fantasy has carved a unique niche for itself with its indulgent offerings that evoke a happy feeling from within, similar to the sentiments cricket fans experience while watching the popular tournament. We are very happy that our first, new-formed association with team Royal Challengers Bangalore has started on a positive note and look forward to a fantastic cricketing season of delighting fans and consumers alike.”
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
