Brands
Sunfeast melts hearts with a squeeze of chocolate
MUMBAI: When life gives you bread, drizzle chocolate on it. ITC’s Sunfeast Fantastik! is making that sweet fantasy a delicious reality with its latest innovation, Choco Meltz, a rich, smooth molten choco that’s playful, portable and priced at just Rs 5.
Reimagining how India indulges, Choco Meltz isn’t just another chocolate fix. It’s a squeeze of joy that can be sipped, drizzled or spread, over toast, paratha, fruit bowls or even straight into your mouth. With its no-fuss packaging and silky texture, this one’s designed to turn every “yum” moment into a “yummy” one.
The new campaign, crafted by FCB Ulka, captures that feeling perfectly through a series of fun, relatable stories, from siblings sneaking a molten choco moment to friends sharing secret squeezes under desks. Each film showcases how Choco Meltz makes even everyday snacks feel indulgent.
Speaking on the launch, ITC Foods VP & head of marketing (confectionery, chocolates and coffee) Anuj Bansal said that Choco Meltz was all about “democratising indulgence,” making rich chocolate accessible, affordable and irresistibly fun. Meanwhile, FCB Ulka national creative director Suchitra Gahlot noted that the campaign blends “indulgence and emotion” to show how a squeeze of chocolate can melt hearts as easily as it melts on toast.
Currently available across Karnataka, Kerala, Tamil Nadu and Telangana, Sunfeast Fantastik! Choco Meltz is already sweetening shelves and smiles at just Rs 5, proof that a little chocolate can go a long way.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
