Ad Campaigns
Sunfeast Marie Light and Jyotika inspire equality with ‘Strong Team Nameplate’
Mumbai: Sunfeast Marie Light, in collaboration with celebrated actress Jyotika, launches a heartwarming campaign aimed at encouraging couples to celebrate equality through a simple yet powerful gesture-displaying both partners’ names on their house nameplates. The initiative brings attention to the importance of shared recognition, starting at home.
A survey conducted by Sunfeast Marie Light reveals that two-thirds of households still don’t have both partners’ names on their nameplates. The brand is urging consumers to take action by visiting MarieLightStrongTeam.com and pledging to the cause. For those lacking dual-name nameplates, Sunfeast Marie Light is offering personalised designs to make this change happen.
Biscuits & Cakes Business of ITC Limited’s Foods Division, chief operating officer, Ali Harris Shere explained the brand’s vision: “Sunfeast Marie Light champions the idea of a strong team in every household. In a relationship, both partners play an equal role in strengthening the bond. More often than not, it is the light moments spent with each other that strengthen the bond between husband and wife. With this initiative, we are pushing this idea further and attempting to bring about a change in the society. Having both husband and wife’s name on the nameplate is perhaps a small gesture, but speaks volumes of the shared partnership.”
Sunfeast Marie Light, brand ambassador, Jyotika echoed this sentiment, stating, “I firmly believe that equality begins at home. Displaying both partners’ names on the nameplate may seem like a small gesture, but it represents a larger commitment to equality in relationship. I know first-hand the impact it can have on one’s self-worth and relationships. Together, we can create a more supportive society, one nameplate at a time.”
In the campaign’s latest ad, Senthil surprises Jyotika with a new nameplate that displays both of their names, symbolising their equal partnership. The ad closes with Jyotika urging viewers to embrace this change by having both partners’ names on their own nameplates.
To further engage consumers, Sunfeast Marie Light has launched the ‘Strong Team Nameplate’ contest. Couples can post a picture of their dual-name nameplate and share what makes them a strong team and the ones’ with the most compelling answer can win a romantic trip to Switzerland.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
