Ad Campaigns
Sunfeast debuts premium café-style cookies exclusively for e-commerce
Mumbai: Sunfeast Baked Creations has unveiled its exclusive new Global Gourmet Cookies range, inspired by the café culture worldwide, just in time for the festive season. This premium e-commerce-only range showcases international flavors, crafted with fine ingredients sourced globally, designed to satisfy India’s cookie connoisseurs and bring café-style indulgence to their homes.
The collection includes three unique varieties: Rich Choco Chip, Oats & Hazelnut, and Walnut & Choco Chip Cookies. Each flavor highlights premium ingredients, like Belgian choco chips in Rich Choco Chip, California walnuts in Walnut & Choco Chip, and Turkish hazelnuts in Oats & Hazelnut. These cookies are packaged in vibrant, sophisticated designs, making each box a true delight for gifting and self-indulgence alike.
ITC Foods, COO of biscuits and cakes, Ali Harris Shere commented, “Ecommerce is growing exponentially and consumers today are more willing than ever to pay a premium and explore unique, indulgent international formats and flavours when it comes to their snacking choices. The premium segment, now making up almost 15 per cent of cookie sales on e-commerce, represents a growing market that Sunfeast Baked Creations aims to capture. This is a one-of-a-kind launch offering a cookie experience that recreates the same experience you have in an international café and it combines the best of global ingredient and local craftsmanship.”
The new Sunfeast Baked Creations Gourmet Cookies range, with pricing starting at Rs 130 for a 120-gram pack, is exclusively available through ITC’s online store and on quick-commerce platforms like Blinkit and Zepto.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
