Brands
Sunfeast Dark Fantasy’s spaceship lands in Delhi to fuel young imaginations
Delhi got a sweet taste of space this week minus the astronaut training. Sunfeast Dark Fantasy’s much-talked-about Fantasy Spaceship touched down at Nehru Planetarium on National Space Day (23 August), inviting city kids to dream bigger and think bolder. Part of the brand’s playful campaign, “Big Fantasies: Give Wings to Your Imagination,” the initiative blended art, tech, and a dash of cosmic curiosity. Children hopped aboard the spaceship actually a tech-powered bus fitted with giant interactive screens that transformed their hand-drawn sketches into dazzling 3D digital characters, right before their eyes.
The Delhi pitstop comes after successful runs in Bengaluru, Chennai, Mumbai, and Hyderabad. The spaceship will stay in the capital till 16 September, travelling to schools like Ryan International, Modern Academy, Glorious Public School, and Aakash International, turning classrooms into launchpads for creativity.
India’s youngest astronaut, Jahnavi Dangeti, beamed down as chief guest, reminding kids that imagination isn’t just child’s play, it’s rocket fuel for creativity and problem-solving. “When children are encouraged to dream and create, they nurture skills that help ignite new ideas and overcome challenges,” she said.
For ITC Foods’ COO for Biscuits & Cakes Cluster Ali Harris Shere the initiative was a perfect fit for the day: “National Space Day at Nehru Planetarium is a perfect way to celebrate young minds and their boundless potential. Every moment shared is a reminder of the incredible creativity that resides within them.”
With kids sketching, scanning, and sending their ideas soaring into a digital universe, the Fantasy Spaceship is less about reaching the stars and more about sparking the imagination needed to one day get there.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
