Brands
Sunfeast Dark Fantasy announces ‘Find Your Fantasy Cookie’ campaign
Mumbai: ITC Ltd.’s Sunfeast Dark Fantasy has announced its “Sunfeast Find Your Fantasy Cookie” campaign to amp up the spirits of its customers by launching a limited-edition printed Fantasy cookie pack.
The cookie will contain a surprise print, giving customers the opportunity to live their fantasy and the brand’s first-of-its-kind promo within the industry.
Selected packs are giving customers a chance to win a Paris trip for two, smartphones, gold vouchers, and Amazon vouchers. Each cookie has a distinct print of the prize as well as a QR code on the pack that can be scanned with any smartphone.
To avail the offer, one must purchase the limited-edition Fantasy cookie pack, look for the Fantasy cookie, scan the QR code on the pack, upload a picture of the cookie, and share the unique pack code. The contest is live until the 31 of December and the winners will be announced on a rolling basis.
ITC Ltd. has launched a TVC to promote the newly launched limited-edition Fantasy cookie pack. The TVC revolves around the idea, “Find the Fantasy Cookies and live your Fantasy.” The ad film takes the experience of “Din Khatam, Fantasy Shuru” to the next level, as the two discover a playful escapade through the cookies.
ITC Ltd. chief operating officer of biscuits & cakes cluster, foods division Ali Harris Shere said, “Dark Fantasy Choco Fills is known for delivering delightful snacking moments to customers. This is the first time that Sunfeast has introduced a unique, printed cookie. It aims to bring out the playful side of consumers by integrating technology and creativity with excitement and the possibility of winning lucrative prizes like a trip to Paris, smartphones, gold coin vouchers, and shopping gift vouchers. A specially created campaign film reflects the ‘scan, play, repeat’ mantra for Dark Fantasy cookie lovers, where they can scan the image on the cookie to unlock and access the prizes.”
Adding further, he said, “Through this special campaign, the brand is aiming to elevate the experience of “Din Khatam, Fantasy Shuru” for its customers. The whole aspect of living a moment of fantasy will bring out the playful side of our customers and encourage them to unwind after a long day of work by biting into a decadent Dark Fantasy cookie filled with molten chocolate.”
The 360-degree campaign will be led by television and digital platforms, including YouTube, social media, OTTs, gaming apps, and popular audio apps.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
