Brands
Sunfeast Baked Creations adds fresh flavour to Diwali gifting
MUMBAI: Who says you can’t have your cake and gift it too? This Diwali, ITC Sunfeast Baked Creations is giving festive gifting a delicious twist with its new campaign, ‘your gift language’: a celebration of thoughtful indulgence that speaks straight to the heart (and sweet tooth).
In a season where predictable mithai boxes often rule the shelves, Sunfeast Baked Creations is breaking the mould with fresh, handcrafted patisserie that blends Indian warmth with global flair. The campaign champions the idea that gifting isn’t just about exchanging sweets, but about expressing care through creativity, craftsmanship and taste.
Fronting the campaign is actress Parvati Nair, who brings her signature charm to a vibrant digital film on Instagram. In the film, she swaps out the usual boxes of barfi for gourmet hampers, reimagining Diwali gifts as edible stories, not just sugary traditions. Her message is simple yet striking: this Diwali isn’t about gifting more, it’s about gifting better.
The ‘your gift language’ range offers something for every celebration, from intimate family moments to grand festive soirées. Highlights include an artisanal truffles & brownie gift box with handcrafted terracotta diyas; a Diwali special assorted sweets & dry fruits hamper that balances indulgence with health; and a decadent desserts hamper box featuring tiramisu pudding, blueberry cheesecake, marble tea cake, and the signature dark fantasy croissant.
Each box is baked fresh and designed to delight: a fusion of modern patisserie precision and Indian festive spirit. Available across Bengaluru, Mumbai, Pune, Chennai and Hyderabad on Swiggy and Zomato, these hampers promise to make every gesture personal and every bite meaningful.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
