MAM
Sun TV to increase ad rates after two years
MUMBAI: For almost two years Sun TV Network had left its advertising rates untouched as the market stayed sluggish. But effective 1 January, the southern broadcasting major will up its rates as it forecasts a 20 per cent jump in advertising revenues for the full-fiscal.
For its Tamil channels, the ad rates will go up between 9-33 per cent. The increase in ad rates will be across Sun TV, KTV, Sun Music, Sun News, Chutti and Adhitya.
“We are looking at an ad revenue of Rs 6.9 billion for FY‘10, up 20 per cent from the previous year. The last time we had an ad hike was in February 2008. The downturn prevented us from going for a rate hike in FY‘09,” a source in the company tells Indiantelevision.com.
Sun is accordingly increasing the slot fees (broadcast fees) received from the content producers.
The changes in ad rates for other general entertainment channels of Sun TV Network – Gemini (Telugu), Udaya (Kannada) and Surya (Malayalam) – will be announced by the company within a fortnight.
So how does Sun TV‘s rate hike impact the market? “The market was working at a discounted rate. Sun was not selling at their required premium. With the market leader upping rates, it will be good for everybody,” says Star India president (South) Jagdish Kumar.
Shares of Sun TV closed Tuesday at Rs 337, up 1.16 per cent.
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
