Ad Campaigns
Sun Pharma’s Revital H salutes the ‘Farzdaar Rozedaar’ this Ramadan
MUMBAI: Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries, has launched a new campaign for Ramadan, that salutes the Farzdaar Rozedaar.
In this new campaign conceptualised by Lowe Lintas Mumbai, Revital H shares an ode to those who find the physical strength to fulfil their duties in the holy month of Ramadan.
Muslims fast the entire duration of Ramadan and fasting is tough, especially for people whose occupation involves intense physical activity. This campaign salutes the determination and faith of the rozedaars across the country.
Sun Pharma consumer healthcare business head Vidhi Shanghvi said, “Revital H is proud to be the trusted energy partner for the devout rozedaar. The campaign salutes the faith of all rozedaar across the country that allows them to carry on their daily lives while fasting. We are also proud to facilitate a social distanced Zakat for all Muslims, by creating an online platform for donations.”
Lowe Lintas president Madhu Noorani, said, "When we fast, our energy dips and physical work becomes difficult. In this film, Revital H reinforces the brand’s association with physical energy by celebrating and supporting everyday physical feats of people who keep going tirelessly without letting their work and everyday activities getting affected.”
Another core principle of Islam is helping others in need and this is heightened during Ramadan as charity lies at the heart of the holy month. In view of the resurgence of the pandemic and lockdowns announced across the country, Revital H wanted to make it easier for Muslims to perform Zakat (charitable giving). Revital H has created an online platform where people can contribute by creating their own Iftar Thali and donate it at a click of a button on www.revitaldonateaplate.com
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
