Ad Campaigns
Sun Pharma launches ‘Thank you Doctor’ campaign
NEW DELHI: Sun Pharma has launched a ‘Thank you Doctor’ campaign to express gratitude towards doctors for their sacrifices and selfless service. The campaign features a one-minute TVC which is based on testimonials of 12 real-life patients who have recovered from cancer, heart attack and Covid2019 disease, among others. The patients are seen thanking doctors for their bigger role of being their family, friend and nurturer. Originally shot in Hindi, the video has been dubbed in six regional languages. The three week campaign is now live on TV and social media platforms.
‘Paheli meeting mein dard nikal diya’ (Removed pain in first meeting itself), ‘Haath thama, dil jeet liya’ (Extended help and won my heart), ‘Maut ke munh se khinch laaye’ (Saved me from death), ‘Maa jaisa khyal rakha’ (Cared like a mother) – the patients are seen thanking doctors in the TVC.
Sun Pharma CEO of India business Kirti Ganorkar said, “This film is a tribute to all doctors who play such a vital role in our lives. In the times of Covid2019 pandemic, every day, we hear new stories of their compassion & patriotism and are indebted to them for their sacrifice and commitment. The idea behind this campaign is to show the feelings of real-life patients who want to thank doctors for treating them.”
Created by Lowe Lintas, the video is about thankfulness, gratitude and hope. The fear, anxiety and loneliness that accompany the disease are much bigger than the pain from the illness and the video captures emotions of survivors towards the doctors and health workers who treated and cared for them.
Lowe Lintas president – creative Madhu Noorani said, “The idea comes very simply from genuine real-life narratives of patients who have been taken care of by doctors in their most difficult times. The film is a touching display of gratitude from these real-life survivors to their doctors who have gone beyond their duty as doctors, playing multiple roles to emotionally support these patients in their most difficult times in the hospital, simply captured in two heartfelt words – Thank you.”
Link to Video: https://www.youtube.com/watch?v=LgqvL87mgvw
Follow Tellychakkar for the consumer facing news & entertainment
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
