Brands
Sun King powers up new look as it expands global energy offerings
MUMBAI: Sun King has flipped the switch on a brighter future. The off-grid solar energy giant unveiled a refreshed logo and brand identity on 9 September, reflecting its evolution from a solar home systems pioneer into a global provider of diverse energy solutions.
The new look arrives with an expanded product line that now spans high-capacity solar inverters, advanced electrical lighting, and its flagship home systems, aiming to bring reliable, affordable power to millions across Africa and Asia.
To mark the change, Sun King has launched a digital-first campaign titled Switch to More!, highlighting the four benefits customers can expect: more savings, more peace of mind, more options, and more reliable power. An animated film tells the story of the refreshed logo and the company’s long-term mission of expanding energy access.
“Our refreshed identity reflects our promise to deliver more affordable solar, more appliances that simplify life, and more power for the communities that depend on us,” said Sun King, co-founder, Anish Thakkar.
With over 24 million households powered worldwide and more than 300,000 new systems installed monthly, Sun King’s new identity signals continuity as much as change: the same mission, but a wider beam.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
