Sula Vineyards launches Visit Sula digital platform for wine tourism

MUMBAI: Sula Vineyards has launched Visit Sula, a dedicated digital platform aimed at simplifying how guests discover, plan and book its wine tourism and hospitality experiences.

Available at visitsula.in, the mobile-first platform brings Sula’s vineyard destinations, stays and day-visit experiences together in one digital destination.

The launch also creates a clearer distinction between Sula’s two digital platforms. While sulavineyards.com will continue to serve as the home of the Sula brand, covering its wines, vineyards, story and sustainability initiatives, visitsula.in will focus specifically on Sula Hospitality.

Designed around how travellers plan their visits, Visit Sula allows users to choose between “Stay” and “Book Your Entry” and move from discovery to booking through a single platform.

For day visitors, the platform brings together Sula Vineyards in Nashik and Domaine Sula in Bengaluru. Travellers planning a stay in Nashik can also explore and book The Source at Sula, Beyond by Sula and The Haven by Sula.

Beyond accommodation and entry bookings, the platform brings together winery tours and tastings, dining, wine retail and vineyard experiences, giving visitors a single destination to plan their Sula experience.

Sula Vineyards head of hospitality Monit Dhavale said, “With Visit Sula, we wanted to create one clear home for everything a guest needs when planning their time with us. Whether they are coming to the vineyard for the day, planning a tasting, discovering Domaine Sula or choosing between our stays in Nashik, the idea is to make that journey simpler and more inspiring from the very first interaction.”

Sula said the new platform is designed to cater to both short vineyard visits and longer stays, bringing its hospitality offerings together digitally.

The company operates three luxury resorts in Nashik, The Source, Beyond and The Haven, with a combined 154 keys. Its Nashik vineyard attracts more than 3.5 lakh visitors annually.

Sula, which describes itself as India’s largest wine company, has a portfolio of more than 50 labels and operates five wineries across Maharashtra and Karnataka. The company distributes more than 1 million cases annually across India.

The company has also been a pioneer in Indian wine tourism, opening the country’s first winery tasting room in 2005 and launching its first vineyard resort in 2010.

With Visit Sula, the company is looking to make its growing hospitality portfolio easier to discover and book, turning its digital presence into a more direct gateway to India’s wine country.