MAM
Sujata Bhakat takes charge as south region head at Times Internet
BENGALURU: Times Internet has appointed Sujata Bhakat as its new region head – south, strengthening its leadership bench as it sharpens focus on regional expansion.
Bhakat joins from Network18 Media & Investments, where she has served as senior manager since 2022. In her new role, she will lead growth initiatives across southern India, deepen client partnerships and expand the company’s presence in high-potential markets.
Announcing the move on LinkedIn, Bhakat said she was excited to begin her new position at Times Internet.
Before Network18, she held senior roles at Bennett, Coleman & Co. Ltd, Dun & Bradstreet, Radio Mirchi and IFB Industries. She began her career in 2010 as assistant manager – marketing at IFB Industries, building early expertise in brand and marketing strategy.
With over 14 years of experience, Bhakat brings a strong background in key account management, business development, sales, marketing strategy and vendor management, positioning her to steer Times Internet’s regional ambitions in a competitive digital landscape.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
