Ad Campaigns
Sugarlite launches ‘Sugar Badlo, Health Badlo’ campaign
MUMBAI: Zydus Wellness, one of India’s leading players in the health and wellness space, recently launched a new TVC campaign titled, ‘Sugar Badlo, Health Badlo’ for its premium sugar brand, Sugarlite. Sugarlite which was launched in 2019 is a first of its kind natural sugar which delivers 50% less calories than regular sugar for the same amount of sweetness. Sugarlite is a top brand for health seekers and homemakers who seek a healthier alternative of sugar so that they don’t have to cut it down completely from their diet.
As per the ongoing trend, consumers are being more health conscious and are making better life choices in terms of lifestyle and diet. The key objective of this TVC is to emphasize on the benefits of Sugarlite Sugar that delivers 50% less calories compared to regular sugar for the same degree of sweetness.
The TVC depicts the relationship between a couple and showcases the wife’s smartness in ensuring her husband’s good health and well-being in a light-hearted and witty style. A simple unnoticeable change in everyday sugar can make a drastic difference and improve weight management. Most of the Indian recipes involves sugar as a key ingredient as taste plays a significant role for Indian consumers.
Therefore, Sugarlite sugar provides the sweetness of regular sugar with only half the quantity without Compromising on taste. The pan-India TVC will launch on 23rd January, 2020.
Speaking about the TVC, Zydus Wellness Ltd CEO Tarun Arora said, “With changing consumer demand and trends, Zydus Wellness has always offered solutions that enable consumers to make better choices and embrace a healthier lifestyle, and been a pioneer at doing so. Currently, the sugar space in India needs to be redefined given that the audience is increasingly becoming health-conscious and regular sugar being the root cause of various health problems. With sugar being an inevitable ingredient in Indian households, our priority is to support efforts to reduce regular sugar consumption and provide a healthier sugar option with fewer calories without compromising on the taste’’.
Conceptualized by Wunderman Thompson, the TVC has a light-hearted take on the relationship between an Indian couple and their on-going concerns around health, especially weight. The film showcases Sugarlite as a versatile product that is used by homemakers who are the gatekeepers of good health for families.
Commenting on this Wunderman Thompson Mumbai Sr. VP & executive business director Samarth Shrivastava said, “In last couple of years there has been a steady shift towards healthier alternatives in the food category. We tried to capture that shift in consumer belief and their values around food choices through this TVC. Sugarlite is like a magical wand for modern homemakers, it empowers them to takecare of health and wellness of their family without compromising on taste.”
The TVC will be aired in 7 languages and will be amplified further on digital and social media.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
