Ad Campaigns
Sugar Cosmetics launches #BoldAndFree campaign featuring Taapsee Pannu
Mumbai: Beauty brand Sugar Cosmetics on Wednesday launched its latest campaign called #BoldAndFree featuring Bollywood actor Taapsee Pannu.
The brand campaign is off to an aggressive start with both simultaneous launches on television, print and OOH. This will be further amplified across various mainstream digital and social media channels, the brand said in a statement.
The OOH campaign will go live Pan India including metro cities and major tier 1 & 2 cities. The TVC will be aired nationwide in eight languages including Hindi, English, Marathi, Bengali, Kannada, Malayalam, Tamil, and Telugu across all prime electronic channels, it added.
The campaign is a celebration of the brand’s philosophy of empowering women to look beyond societal approvals and be comfortable, confident & bold in their own skin.
“We love making beauty fun and constantly aim at creating clutter-breaking personas. When we look at Taapsee, we see someone who is self-made – with the same bold, cheerful and fearless attitude that the brand resonates with,” said Sugar Cosmetics CEO & co-founder Vineeta Singh.
“Working in Bollywood, it is very important to be versatile, to be able to take on any character with ease and Sugar Cosmetics is that versatile hero in the beauty industry,” said Pannu on the association. “Just as I take on various characters in my films, Sugar’s products are designed to take on and suit every Indian skin tone making the wearer look beautiful and confident in her own skin.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
