MAM
Sudhir Goel appointed as Acer India CBO
MUMBAI: Acer India, the global PC brand, has appointed Sudhir Goel as its chief business officer. Goel has been associated with Acer India since 1999 handling various leadership roles spanning product engineering, manufacturing, support, supply chain and recently as the head of commercial business group. In his new role as CBO, Goel will be responsible for leading both the commercial and consumer business of the company in India and Bangladesh.
With over 35 years of experience, Goel brings in a wealth of knowledge and expertise to his role in Acer India. He was instrumental in establishing Acer India’s manufacturing facility at Pondicherry. He later took on the portfolio of chief supply chain officer, handling complete supply chain – operations, procurement, material planning and manufacturing functions. In addition, he assisted sales and marketing in strategic calls on all large deals. Before this role, he was responsible for Acer India’s commercial business group handling PnL, product strategy, alliance relationships and establishing a leadership position in multiple categories. He was also in charge of the company’s product solution development in Asia Pacific countries.
Acer India president and MD Harish Kohli said, “Under the leadership of Sudhir Goel, Acer India has successfully excelled in an intensely competitive environment and gained substantial impetus in Indian commercial PC market. Sudhir brings in excellent prerequisites to navigate Acer India in a challenging business situation and we are confident that his strategic thinking, experience, and ability to drive people will navigate the organisation to even greater success in the future.”
Sudhir Goel said, “I am honored to be appointed Chief Business Officer and excited to lead Acer's Commercial and Consumer business with support from our executive leadership team, as our company shapes the future of our industry. And now with the new normal where we are seeing a paradigm shift in consumer behaviour, it is times like these when being effective, innovative and intuitive really makes a difference and I am looking forward to successfully lead both the business groups."
Before joining Acer India, Goel started his career in 1985 with DCM Data Products as a Design Engineer and later joined Compaq as national tech support manager for two years. He has done his engineering degree from BITS Pilani and did his MBA from Faculty of Management Studies, Delhi University. He is fond of reading both fiction and non-fiction and loves to watch movies in his spare time.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
