Brands
Suchita Salwan joins Airtel as chief customer officer
MUMBAI: Airtel has welcomed Suchita Salwan as its new chief customer officer, bringing a wealth of experience from India’s startup and luxury sectors. She will spearhead growth and brand strategy across Airtel’s B2C portfolio.
Salwan, founder of lifestyle platform LBB, which was acquired by Nykaa in 2022, has a decade-long track record of building brands and driving engagement. At LBB, she scaled revenues by 100 per cent in a single year and grew the platform to reach over 70 million users monthly. She also led Nykaa Luxe and Nykaa’s content and brand marketing teams, delivering innovative campaigns that blended data-driven insights with consumer storytelling.
Thrilled about her new role, Salwan said, “Airtel offers impact, independence, and people at a scale few companies can match. I’m looking forward to building with a team known for resilience and ambition.”
Her appointment marks another high-profile hire for Airtel as it continues to sharpen its customer experience and brand presence in a fiercely competitive telecom market. With Salwan at the helm, Airtel is set to combine creativity with strategy, bringing fresh energy to its consumer-facing operations.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
