MAM
Subhadro Das joins Mocemsa as CEO
Mumbai: Mocemsa, the Indian fragrance house, has announced the appointment of Subhadro Das as their new chief executive officer. With over two decades rich experience in spearheading leadership roles across marketing, sales, and business development, Das brings his expertise and visionary leadership to Mocemsa. His key priorities will include consolidating resources and continuously developing the brand front across all verticals and innovations
Das’ extensive career included key roles at Desire Fragrances BV, Raymond Consumer Care Ltd, Beauty Concepts Pvt Ltd, and Pepe Jeans London. His vast experience in handling premium and luxury brands provides him with unique insights and strategies to lead Mocemsa to new heights.
“We are happy to have on board Subhadro as our CEO. His extensive experience and innovative mindset align perfectly with our vision for Mocemsa’s future. We look forward to achieving newer heights with him.” Mocemsa co-founder Paarth Malhotra.
“I see the fragrance and wellness category at an early stage in India, but believe the market is growing at a breakneck speed. With the changing trends in the Indian economy, the market is poised for mammoth growth. Continued innovation in products and enhanced customer engagement are crucial” said Das on his appointment. “Mocemsa is positioned to take advantage of these trends, providing products that appeal to both aspirational and high-end consumers. I look forward to joining the Mocemsa team and leading Mocemsa to the forefront of Indian fragrance brands within the next five years.”
Das envisions Mocemsa as an Indian leader in the global fragrance and wellness category. His strategic focus includes increasing the exposure of Mocemsa’s diverse portfolio, securing more retail space, and establishing a global footprint. He aims to position Mocemsa to appeal to both aspirational and SEC A+ categories, catering to evolving market trends.
Under his leadership, Mocemsa is looking forward to further innovating and growing. This will be done through streamlined organizational structures internally and externally. Describing his leadership style as centered on fostering strong team dynamics, Das believes in identifying, engaging, and retaining the right expertise. He plans to engage and motivate the Mocemsa team by distributing responsibilities and empowering employees at all levels.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
