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Su-Kam receives Brand Excellence award at Asian Leadership Awards 2013
MUMBAI: Su-Kam Power Systems has been conferred with ‘Brand Excellence in Business Innovation Award’ at the third Asian Leadership Award 2013 in Dubai.
Su-Kam has received the coveted award for company’s continuous quest for innovation in technology, services and pioneering products.
The Asian Leadership Awards highlight, recognise and reward corporates for their ability to steer their businesses through turbulent times, applying the best of business modules to manage and keep their missions afloat. The Asian Leadership Award aims to recognize the achievements of the Asia’s leading business visionaries across all industry sectors and to honour their great contributions towards the region’s economic development.
Speaking on the occasion,Su-Kam MD and CEO Kunwer Sachdevsaid, “The ‘Brand Excellence in Business Innovation Award’ sends a strong vote of confidence that at Su-Kam, we are committed to providing the best solutions. Our mission is solely dedicated to excellence in technology and development of new products. We are extremely proud to be honored by Asian Leadership Awards.”
“It is a moment of pride for us, our associates and clients. We are delighted and honored as this award is a testimony to our quest for excellence, commitment and perfection,” he added.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
