MAM
Stylam associates with Kings XI Punjab for IPL 2020
NEW DELHI: Stylam, a leading laminate company, has come onboard as Associate Sponsor for Kings XI Punjab for the upcoming season of the Dream11 Indian Premier League (IPL).
Stylam’s logo will feature on the trousers of the team for the duration of the tournament. Over the course of the season, Stylam and the Kings XI Punjab will also launch multiple campaigns to promote their partnership and engage with fans of the franchise across India.
Stylam Industries director Manav Gupta says, “We’re thrilled to announce our role as Associate Sponsor of the Kings XI Punjab for the upcoming season. For almost 30 years, Stylam has been committed to representing all that is best about Punjab – boldness, passion, a sense of fair play, and a commitment to winning – to both India and the world. In the Kings XI Punjab, we have found a partner with a shared heritage and mindset. Just as the fantastic team at the Kings XI Punjab constantly strive to be the best, Stylam also strives for perfection. And nothing represents that better than our TouchMe line of anti-fingerprint laminate. Together, we look forward to breaking both records and trends. We wish them all in the best in their quest to bring the trophy home this year.”
“The world has been faced with an immense challenge since the beginning of this year. Although there have been many obstacles delaying the start of this year’s tournament, we’re excited to have played a part in presenting the world’s biggest cricketing event to its fans,” he adds.
“We are privileged to be associated with Stylam, a product that is novel in its category and world class. Given its rich heritage and approach to the market we find ourselves in august company and the fact that it is a brand that was born in the same State (Punjab), as us, we find a lot in common that we share. We see them as our partners, understanding and building on each other’s strength leading to a winning combination” comments Kings XI Punjab CEO Satish Menon.
The shift to an international location will serve to highlight Stylam’s recognition as an export house by the Government of India, and strengthen its reputation as a global powerhouse with a presence in over 65 countries.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
