MAM
Styched appoints Durga Madhab Dash as COO
MUMBAI: Bangalore-based fashion start-up Styched has strengthened its leadership team with a strategic appointment. Durga Madhab Dash, one of the co-Founders, has joined fulltime as its Chief Operating Officer (COO). Styched is an affordable, fast fashion e-commerce brand that sells to the youth. It provides end to end fashion at price points considerably below than the average market price.
Dash has extensive experience in operations, supply chain, and people strategy. Before joining Styched, he held Leadership roles in Amazon India, leading large teams for the fulfillment, network, and performance advertising functions over the last nine years.
Durga’s new role as Cofounder and COO would include leading operations, supply-chain and people strategy for Styched. He will also be responsible for establishing broad goals that lead to higher performance and growth for the company. His leadership ability, coupled with a strong operational background, will optimize Styched’s operational capabilities. His talents will also help the company deploy strategies that maximize customer satisfaction and manage marketing initiatives.
Durga and Soumajit date back to 2002 in IIT Kharagpur and they had started to conceptualize the brand in early 2019.
"We are excited to welcome Durga Madhab Dash on board. Durga's vast industry experience and proven track record will prove invaluable for Styched as the company embarks on a customer-centric growth journey," said Styched co-founder and CEO Soumajit Bhowmik.
"His appointment is a testament to the company's focus on expanding its leadership across the country," he added.
Sharing his view about joining Styched, Dash said, “I am excited to join Styched and build on the fashion brand concept we had thought of in 2019. We are striving to build operational and supply chain capabilities as we scale Styched further. I look forward to playing an important role in this expansion."
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
