Ad Campaigns
Stuck in the Bhaizone? There could be a Wild way out of it
Mumbai: Wild Stone, the renowned male grooming brand from McNROE, proudly announces the launch of the third edition of their immensely popular campaign, “BhaiZone Ka The End.” The campaign, known for its innovative and engaging approach, aims to resonate with its audience while showcasing the brand’s products in a lighthearted and relatable manner.
Last year the campaign won a bronze for its Meme Leg at the ET Brand Equity Trendies Awards 2021-22. Wild Stone strategically integrated memes, ensuring widespread visibility. Over 300 memes were thoughtfully crafted and disseminated across a vast network of 400+ meme pages, resulting in 20 million+ impressions. Building on it further, Wild Stone has taken a step forward by collaborating with popular couples/duos on Instagram such as Sakshi & Dheeraj, Aliya Hamidi & Aadil, Rohit & Aishwarya Tanishk & Aarzoo, and others. These influencers have skillfully woven the essence of Wild Stone Fragrances into their content, depicting amusing scenarios that revolve around how women shift their perspective from bro-zoning to a deeper connection, with a little help from Wild Stone’s captivating fragrances. The YouTube video released as part of the campaign has garnered an astounding 5 million views, capturing the attention of audiences across the nation.
Speaking about the campaign, Wild Stone at McNROE head digital Abhishek Sharma said, “At Wild Stone, we believe in creating campaigns that not only entertain but also resonate with our audience on a personal level. ‘BhaiZone Ka the End’ is a testament to our commitment to showcase to young men in the country on how to hold their own confidently.”
Wild Stone’s ability to emotionally connect with consumers through relatable storytelling has fueled the triumph of the “BhaiZone Ka the End” campaign. Beyond engaging Instagram influencer videos, they have done vox-pop interviews with DU students, interactive outdoor selfie activity, and an innovative placard activity declaring colleges “bhai-Zone Free”. Further expanding its reach, Wild Stone partnered with meme pages for witty and shareable content.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
