Ad Campaigns
Stride with pride as FGII marches ahead for inclusion and impact
MUMBAI: There was colour, there was conviction, and there was community spirit all marching in rhythm at Bandra Fort on 1st June as Future Generali India Insurance Company Limited (FGII) kicked off Pride Month with a purpose-driven stride. Its landmark ‘Walk with Pride’ initiative wasn’t just a three-kilometre stroll under Mumbai’s monsoon-blushed skies, it was a call to walk the talk on equality.
Led by FGII’s managing director and CEO Anup Rau, the walk saw over 500 participants from LGBTQIA+ individuals and corporate allies to employees and public figures come together in a visible, vocal display of solidarity. For every step taken, FGII pledged support to The Humsafar Trust, bolstering healthcare services for the queer community.
The event wasn’t just symbolic; it was catalytic. “Inclusion is not just a corporate agenda, it’s a human imperative,” said FGII chief marketing for customer and impact officer Ruchika Varma. “Our walk is an expression of our daily commitment to diversity, not just a June moment.”
Adding stardust to the spirited march was actor and philanthropist Mandira Bedi. “India has come a long way post Article 377, but true change lies in access to jobs, to care, to dignity,” she said, lauding FGII for setting the bar on corporate allyship.
Human rights activist and performer Sushant Divgikar echoed the mood, “Today, we’re not walking alone. We’re being seen, celebrated, and supported.”
The vibe? “Refreshing and uplifting,” said veteran transgender activist Shreegauri Sawant. “It’s not just a walk, it’s an embrace.”
For FGII, which has long championed mental wellness, workplace equity, and DEI leadership, the ‘Walk with Pride’ adds real miles to its mission. Because when inclusion gets a route map and purpose gets a pulse, every step counts.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
