Brands
Storia’s 100% Sugarcane juice is the talk of the town
Mumbai: All Smiles for India’s OG street juice. Made with 100% Sugarcane, this refreshing drink is the perfect addition to Storia’s lineup of awesome beverages.
With a shift in consumer preference from loose-selling items to packaged commodities, Storia’s entry into hygienically processed 100 per cent sugarcane juice is a game-changer in the highly unorganised Indian sugarcane juice market.
Storia’s dedication to hygiene and quality assurance will establish a new benchmark for the sugarcane juice sector and give customers a safe and energising beverage alternative they can rely on.
Storia’s sugarcane juice is now available at modern trade stores and eCommerce platforms like Amazon, Bigbasket, Blinkit, Zepto, etc. It comes in a convenient 180 ml bottle, perfect for on-the-go consumption, and 750 ml bottle for family packs.
“Storia’s CMO Shalin Desai said “Storia’s technical prowess is the driving force behind our commitment to launch this product in the highly unorganised sugarcane juice market. The sensitive nature of this product demands a hygienic and convenient solution, which we proudly provide without compromising on taste. Our product has no added sugars and no preservatives, offering customers a delightful experience that replicates freshly squeezed sugarcane juice. With only a few branded players in this space, our entry presents a great opportunity to provide a wholesome and hygienic alternative to the street-side options.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
